Disney & Pixar Games Brand Strategy Intern, Spring 2027

The Walt Disney Company • Glendale, CA

1d • Onsite

About The Position

The Brand Strategy Intern for Games will support marketing strategy across assigned licensed titles within the Disney & Pixar Games global portfolio by partnering with licensees to deliver world-class campaigns. You will help Games licensees successfully implement go-to-market plans by reviewing marketing assets that build brand awareness, engage consumers, and drive conversions through thoughtful brand storytelling, data-driven insights, and creative innovation. As a part of our team, you will play a meaningful role in coordinating schedules, processes, and deliverables for all assigned titles while working within a dynamic environment with stakeholders and partners. During this six-month, full-time, in-person internship in Glendale, CA, you will report to the Brand Strategy Manager.

Requirements

• Prior experience in Marketing, preferably within the gaming industry
• Knowledge of brand management, product marketing, and user acquisition
• Meticulous organizational skills coupled with a strong work ethic and eagerness to learn and grow
• The ability to engage and collaborate effectively with a diverse range of personalities while problem solving and multi-tasking
• Skilled at analyzing data and drawing meaningful insights
• Excellent writing proficiency and presentation style
• Currently enrolled as Junior or Senior, pursuing a bachelor’s degree in marketing, Communications, Public Relations, Games or related field
• Be enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.
• Be at least 18 years of age
• Possess unrestricted work authorization
• Must be able to have a consistent, reliable full-time work schedule throughout the internship
• Must provide own housing during the internship in the Glendale, CA area
• Must have reliable transportation to/from work

Nice To Haves

• Passion for the entertainment industry, specifically gaming and consumer electronics
• Strong Proficiency with Keynote/PowerPoint, Excel, and Airtable (or other similar project management tools)

Responsibilities

• Partner with multidisciplinary teams, including Product Development, Creative Development, PR, Legal, Brand, and Synergy, to align on feedback and secure approvals for key marketing deliverables and licensee activations.
• Coordinate asset deliveries for assigned titles, using asset management tools and directories to track projects and ensure high-quality, on-time deliverables.
• Manage internal team processes and meeting agendas, following up on action items to ensure timely completion.
• Draft and distribute guidance, updates, scheduling, and protocols pertaining to assigned titles.
• Coordinate marketing calendar support by scheduling and tracking social/community activations and CRM communications.
• Draft, proofread, and edit public-facing marketing copy and communications.
• Develop knowledge of important metrics and reporting, marketing tactics, and Disney Synergy programs.
• Learn appropriate benchmarks and goals across greater marketing channels and campaigns.
• Become a strong brand steward for The Walt Disney Company to deliver on-brand marketing while fostering relationships with both external licensees and internal teams.

Benefits

• Select benefits may be provided as part of the compensation package, such as medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern