Director, Yield Management

PatientPoint•New York City, NY

11d•Hybrid

About The Position

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide. Reporting to the VP of Campaign Yield Optimization, the Director of Yield Management is a player-coach role, owning portfolio-level yield strategy across our Direct and Programmatic revenue channels and across both product lines — the Waiting Room Network (DOOH) and Precision (mobile app). You'll design the frameworks governing floor prices, inventory packaging, deal structures, and auction settings, bridging both ecosystems into a coordinated, data-driven operation that maximizes monetization while protecting client performance. You'll manage a direct report and partner closely with Adops, Sales, Data and Executive teams to keep the org aligned on yield health.

Requirements

7+ years in yield management, publisher ad ops, or programmatic monetization with direct revenue optimization ownership
Hands-on Direct deal and SSP setup experience with deep knowledge of programmatic ecosystems (RTB, PMP, deal IDs) and publisher ad tech (ad servers, SSPs, OMS)
Proven portfolio-level yield experience—floors, rate cards, packaging, prioritization—not just campaign optimization
Strong analytical skills; proficient in Excel/Sheets and BI tools; SQL required; excellent executive communication and presentation abilities
3+ years managing an analyst or small team, with a track record of developing direct reports' analytical and communication skills

Nice To Haves

DOOH publishing experience with physical screen network pacing, measurement, and packaging considerations
Mobile App monetization experience – troubleshooting technical integrations and managing GAM
Healthcare or pharma advertising background with compliance and regulatory awareness
Experience with programmatic DOOH platforms and demand path optimization across multiple SSPs
Forecasting/revenue planning model experience tied to inventory, pricing, and sales targets
Willingness to learn and dig in on data and programmatic setup that is unique to DOOH and PatientPoint
A systems mindset that balances short-term yield with long-term network and client health
Ability to simplify complexity—turning dense auction mechanics into clear, business-ready decisions
Technical fluency with engineers and analysts paired with strong storytelling for commercial and executive audiences
A high degree of initiative — comfortable identifying problems and proposing solutions without being told, in a fast-moving environment where priorities shift

Responsibilities

Own portfolio-level yield strategy — floor policies, rate card guidance, discount bands, alerting, and prioritization rules — across both Precision (mobile) and DOOH, and across Direct and Programmatic channels
Design inventory and PMP packaging frameworks (audience, venue, daypart, exclusivity) and define end-to-end programmatic deal operations from setup through optimization
Run structured experiments (A/B, multivariate) on pricing, floors, and priority rules; build forecasting models quantifying revenue and margin impact
Partner with Data to build unified dashboards across channels; improve campaign health standards, and serve as the escalation point for systemic issues
Lead strategic SSP partner management including QBRs, roadmap discussions, and monetization opportunities; collaborate with Ad Tech on ad server and OMS configurations
Manage and develop a direct report, setting priorities and reviewing analysis to ensure the team's output holds up under executive scrutiny
Collaborate with Ad Operations, Sales, Pricing, Engineering, Product and Data teams