Director, Working Capital Marketing

Visa•Atlanta, GA

8d•$163,500 - $261,500•Hybrid

About The Position

Visa is seeking a bold, strategic, and experienced Director, Marketing to join the Visa Commercial Solutions Marketing team. This newly based role in Atlanta, sits at the intersection of vision and execution — responsible for developing and connecting go-to-market strategies across multiple commercial segments, leading a distributed team across the US and London, and driving cohesive, integrated marketing programs that deliver measurable business impact. This is a high-visibility leadership role for a seasoned marketer who thrives in complex, matrixed environments and is passionate about building alignment across segments, geographies and functions to bring world-class marketing to life.

Requirements

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
Degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred
8–12+ years of progressive marketing experience, with a minimum of 4–5 years in a leadership or director-level role
Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams
Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution
Proven ability to operate in complex, matrixed organizations and drive alignment across multiple stakeholders and business units
Exceptional strategic thinking skills with the ability to translate ambiguity into clear, actionable plans
Strong executive presence and communication skills, with experience presenting to and influencing senior leadership
Ability to effectively manage across time zones and geographic regions (U.S. and London).
Experience in financial services or payments marketing
Deep familiarity with B2B commercial segments (Corporate, Middle Market, Travel, Acceptance)
Track record of building and scaling GTM programs across multiple product lines or customer segments
Proficiency with marketing analytics platforms and performance reporting tools
Experience managing agency relationships and external partners.

Responsibilities

Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel
Identify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motions
Serve as a strategic thought partner to segment leads, product teams, and sales leadership — aligning marketing strategy to business priorities
Drive flawless execution of commercialization programs from brief through measurement, ensuring consistency and quality at every stage
Lead, mentor, and develop a geographically distributed marketing team spanning the US and London
Foster a high-performance team culture rooted in collaboration, accountability, and continuous learning
Navigate time zones, regional nuances, and cultural differences to maintain team cohesion and momentum across a distributed operating model
Set the vision and framework for how VCS products and solutions are positioned and brought to market across B2B segments
Lead the development of differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagement
Oversee the creation of go-to-market assets, including sales enablement materials, campaign frameworks, and segment-specific content strategies
Build and sustain strong executive-level relationships across VCS marketing, product, sales, strategy, and global teams
Lead and contribute to cross-functional planning sessions, business reviews, and strategic working groups
Represent the marketing function in senior leadership forums, communicating program strategy, performance, and investment priorities
Establish clear KPIs and success metrics for commercialization programs across segments
Leverage data, market intelligence, and customer insights to continuously refine strategy and improve ROI
Deliver executive-level reporting and recommendations that inform resource allocation and strategic decision-making.