Director, Website and Brands
ParentSquare
•$165,000 - $195,000•Remote
About The Position
ParentSquare is seeking a Director of Website & Brands to run parentsquare.com and remind.com and keep our brand consistent everywhere it shows up. You're a hands on leader who will lead a small team as well as our agency partners to make sure our web properties are optimized for SEO/AEO and tell our story to prospective clients and customers. You'll also partner closely with Product Marketing, Communications, and Demand Generation to ensure ParentSquare's story and visual identity lands consistently wherever a family, district, or prospect encounters it.
Requirements
- 7+ years leading brand and/or web work, ideally in B2B SaaS
- Experience running a website end to end, including agency management
- Experience managing designers or a creative team
- Hands-on SEO/AEO experience and working knowledge of WordPress or Webflow
- A portfolio that shows both strategy and your own craft
- Practical experience using AI tools in a creative workflow
Nice To Haves
- EdTech or K-12 experience
- Building WordPress plugins or AI-assisted site tools
Responsibilities
- Setting the roadmap for both websites and running day-to-day updates, with agencies brought in for redesigns and bigger builds
- Improving search and AI-search visibility (SEO/AEO), site speed, and demo conversion, using tests you design with Marketing Analytics
- Launching pages and campaigns with Product Marketing and Comms, and working with RevOps and SDRs on how prospects research us before talking to sales
- Maintaining brand guidelines across web, sales collateral, social, events, RFP responses, and case studies
- Building self-serve templates and brand kits so other teams can create on-brand work without waiting on design
- Using AI tools to speed up design and video production for demos, social, and sales enablement
- Managing the marketing design team and the request queue so turnaround stays predictable
- Partnering with Legal, Product Ops, and our AI Platform team to keep sites and tools aligned with K-12 privacy standards
Benefits
- Employer-paid health insurance (including dependent coverage)
- An employer-matched 401K retirement savings program from day 1
- Paid Parental Leave
- Stock options
- Health + wellness reimbursements
- PTO that increases each year
- 15 paid holidays, including your birthday!
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
