Director/VP Retail

Live Parallel•Remote, FL, FL

3d•Onsite

About The Position

The Head of Retail (Director/VP Retail) is a field leadership role responsible for retail operations profitability. This individual partners with senior leaders to implement initiatives, build & execute plans, create a best-in-class customer experience, and drive operational consistency across all locations that comply with all applicable laws, regulations, and company standards. Parallel is one of the largest multi-state cannabis companies in the world, owning and operating in three markets; Florida (Surterra Wellness), Massachusetts (NETA) and Texas (Surterra Wellness). If you enjoy companies that are growing, moving fast, and constantly challenging themselves to achieve more, then Parallel is for you. We work hard, lean on each other, and are passionate about a pretty ambitious vision … pioneering a new paradigm of what well-being can be for all people, everywhere. Everyone is welcome here. Each of us is unique, and that’s what makes us amazing. We believe in inclusiveness and celebrating each person’s individuality, because there’s power in bringing people with different points of view and life experiences together. That’s why we provide equal employment opportunities (EEO). All applicants are considered regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. So, bring yourself and your best ideas; when we feel safe and comfortable being ourselves, there’s no limit to what we can achieve.

Requirements

Candidates are required to live in Florida
10+ years in retail leadership
5+ years leading multi-unit / multi-state operations
Proven ownership of P&L for a regional or national portfolio
Experience managing District/Area Managers
Track record of driving sales growth and operational improvement
Excellent collaboration, communication, analytical, business acumen, leadership, and strategic capabilities
Advance Microsoft Suite, including Word, Excel, and Outlook
Operates with a high degree of integrity and confidentiality
Outstanding verbal and written communication skills with an ability to influence others
Excellent planning, prioritization, and organizational skills
Must have open flexibility to work during peak traffic times, including evenings, weekends, and holidays
Ability to travel 50% to 75% of the time
Age 21 or over
High School Diploma or equivalent
Valid Government-Issued Photo ID

Nice To Haves

Bachelor’s degree in business administration or related field
Cannabis experience

Responsibilities

Own top-line revenue, comp sales, and EBITDA performance
Drive sales productivity (sales per square foot, UPT, conversion, AOV)
Plan and execute regional sales strategies and promotions
Analyze performance data and implement corrective action plans
Manage and optimize store labor and controllable expenses
Ensure consistent execution of operating standards across all stores
Lead inventory management, shrink control, and stock optimization
Oversee store openings, closures, remodels, and relocations
Maintain compliance with state-specific labor and retail regulations
Partner with supply chain to ensure in-stock and flow efficiency
Deliver a consistent, high-quality customer experience across all markets
Monitor and improve NPS, customer satisfaction, and service metrics
Ensure visual merchandising and brand standards are executed flawlessly
Address escalations and protect brand reputation across locations
Hire, develop, and retain high-performing store leadership teams
Build bench strength and succession plans for key roles
Lead performance management cycles and calibration across stores
Drive engagement, culture, and accountability
Coach District/Store Managers on leadership and business performance
Translate company strategy into field-level execution plans
Identify opportunities for market growth and store optimization
Partner cross-functionally with HR (talent + workforce planning), Finance (forecasting, budgeting), Marketing (campaign execution), Merchandising (assortment execution)
Lead multi-state operational alignment and communication cadence
Ensure compliance with state labor laws (multi-state complexity), health & safety standards, and loss prevention policies
Maintain audit readiness across all stores