Director, Vitreoretinal Instrumentation - Upstream

Alcon • Fort Worth, TX

1d

About The Position

This role is part of Alcon’s Upstream Global Marketing function, a team that helps provide access to products across all channels, including through stage-gate development, marketing and pricing strategies, launch planning, and lifecycle management. The Director, Vitreoretinal Instrumentation – Upstream is primarily responsible for leading complex projects to enhance outcomes and achieve strategic goals in surgical product and brand marketing. This role requires advanced strategic planning expertise, strong cross-functional collaboration, and the ability to drive decisions across product portfolios, brand positioning, and market development initiatives.

Requirements

• Bachelor’s Degree or Equivalent years of directly related experience (or high school +18 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
• The ability to fluently read, write, understand, and communicate in English
• 10 Years of Relevant Experience
• 6 Years of Demonstrated Leadership

Responsibilities

• Manage complex projects to optimize outcomes and make significant decisions within assigned project scope, ensuring milestones and strategic objectives are met
• Develop and implement core brand strategies, including overseeing product portfolios, positioning, and target product profiles
• Support strategic pricing decisions and lifecycle management across the vitreoretinal instrumentation portfolio
• Develop and manage claims matrices, ensuring accuracy, regulatory alignment, and commercial relevance
• Lead multiple concurrent projects impacting product launches and market positioning, maintaining clarity of priorities and accountability across teams
• Collaborate with local markets to guide creative campaign deployment and ensure global strategies translate effectively at the regional level
• Apply advanced industry expertise and strategic planning to shape upstream marketing decisions that drive long-term portfolio growth
• Influence high-level strategic decisions related to brand strategy and product positioning across cross-functional leadership teams
• Collaborate effectively with cross-functional partners including R&D, Regulatory, Medical Affairs, Commercial, and Finance to align on portfolio priorities
• Demonstrate strong communication, problem-solving, and project management skills to lead teams and stakeholders through complex, ambiguous initiatives

Benefits

• health
• life
• retirement
• flexible time off

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1-10 employees