Director, Vision Care Solutions

KOWA PHARMACEUTICALS•Montgomery, AL

7d•Hybrid

About The Position

Responsible for developing, communicating, and achieving the short and long-term objectives, strategies, and tactics related to key brands, specifically vision care brands, with direction from commercial and sales management teams to facilitate/support the commercial planning process which includes areas such as: sales, marketing, managed care, training, market research, and business development initiatives.

Requirements

Bachelor’s degree required; Advanced degree preferred
Minimum 10 years high-level management experience in US pharmaceutical industry; Combined experience in strategic/commercial operations, marketing, and/or sales management
Minimum 5 years experience in ophthalmology or optometry to include medical devices, or surgical-related product sales in a Vision Care sector and/or eye care franchise required
Demonstrated leadership in consumer ocular pharmaceutical products and medical device sales including experience in IOL portfolios, diagnostic instrumentation, and Surgical Optics preferred
Ability to comprehensively lead the vision care business and possesses a successful track record in the vision/eye care business
Has a wide network within the ophthalmology field
Demonstrated in-depth knowledge of the US healthcare system, the inter-play between key player segments, a broad base of knowledge/experience across multiple commercial operations disciplines (sales management, marketing, managed markets) and solid foundation in financial principles
Excellent verbal and written communication skills
Strong strategic thinking skills to effectively enhance and innovate across the pharmaceutical commercialization spectrum
Ability to anticipate and solve practical problems or resolve issues

Nice To Haves

Demonstrated leadership in consumer ocular pharmaceutical products and medical device sales including experience in IOL portfolios, diagnostic instrumentation, and Surgical Optics preferred

Responsibilities

Provide strategic recommendations for Vision Care business growth in the US, with strong acumen across relevant customer bases including hospitals, acute surgical clinics, teaching institutions, managed care organizations, market access and buying groups
Lead value-enhancing initiatives, transactions, and integrations across vision care for specialty commercial and sales teams
Demonstrate success in surgical marketing and product sales including ongoing proposal development
Assist in the successful execution of launch strategies, marketing, promotion and sales initiatives, including communicating key product messages and participating in promotional events
Support the development of strategic/operational business plans to achieve financial/corporate objectives for products and services in conjunction with commercial, marketing, and sales management departments
Recommend product positioning, messaging, promotional mix, packaging, and pricing strategy to produce the highest economic return
Ensure effective control of marketing results using market research and forecasting and recommend corrective action when necessary to guarantee the achievement of marketing objectives falls within designated budgets
Evaluate market research and recommend adjustments to marketing strategy to meet changing market and competitive conditions
Monitor macro-environmental and competitive environment to determine potential opportunities or challenges for vision care brands
Coordinate and collaborate with sales management, marketing, managed care, medical affairs, and regulatory departments to ensure strategic plans are developed and executed with their input
Provide input into overall vision care business and marketing strategy development based on field/market understanding
Interact across appropriate functional groups within the company to enhance vision care products pre and post launch design and implementation
Other duties as assigned