Director, Video

Adelphi GroupNew York, NY
$90,000 - $215,000Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Requirements

  • Bachelor’s degree required (Marketing, advertising or communications, MIS or stats preferred)
  • 8-10+ years of work experience (4+ years of experience successfully leading search marketing teams)
  • In-depth understanding of video campaign management and optimization practices
  • Be a proactive self-starter
  • Be a team player and committed to training
  • Have strong management skills
  • Possess a desire to work for a fast-paced, results-based company
  • Have strong program management and organizational skills being able to manage multiple projects at once

Responsibilities

  • Demonstrating strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI's) as defined by the client
  • Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals
  • Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s)
  • Effectively presenting strategic and tactical plans to clients, staff and internal teams
  • Providing regular insight and training to challenge and develop junior team members
  • Facilitating and manage forecasting, budgeting and pacing, campaign creation and optimization
  • Understanding of business concepts and client objectives to identify campaign expansion opportunities
  • Managing the relationship with the search engines, as well as technology partners, such as DoubleClick and Kenshoo, among others
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