Director, Video and Brand Media Investment

Piping Rock•Bohemia, NY

14d

About The Position

Own national video and traditional media: CTV, streaming, audio, and out-of-home media. You negotiate the buy, steward the delivery, and prove what it drove at the register, not just what it delivered in impressions.

Requirements

7+ years buying CTV, linear TV, or broadcast, in-house or agency.
Hands-on with one major DSP.
Strong grasp of GRPs, reach and frequency, and rate negotiation.
Advanced Excel or Sheets for flighting, pacing, and reconciliation.
CPG experience, ideally vitamins and supplements, OTC, food, or personal care.

Nice To Haves

Regional and spot buying in addition to national.
Interactive and commerce-enabled video formats.
Host-read clearance in regulated categories.

Responsibilities

CTV/OLV: plan and buy through DSPs and direct platform deals.
Traditional media: negotiate and steward linear TV, cable, radio, and out-of-home.
Planning: build reach, frequency, and cost-efficiency plans across the video mix.
Negotiation: run RFPs and rate negotiations, and manage make-goods and reconciliation.
Retail media video: buy retailer-powered CTV to tie national reach to store sales.
Audio: plan streaming audio and podcast, including compliant host-reads.
Measurement: run brand lift and geo tests, and hold every seller to the same measurement standard so results are comparable across platforms.