Director, US New Product Planning, Early Market Development

Vertex Inc.•Boston, MA

6d•$196,000 - $294,000•Hybrid

About The Position

We are seeking a Director, US New Product Planning, Early Market Development to partner closely with the Senior Director Director, US New Product Planning in preparing early pipeline assets for future US success. This role is ideal for a commercially minded, externally oriented leader who is energized by shaping markets well ahead of launch. The successful candidate will focus on early market development and engagement with emerging thought leaders, including both healthcare professional (HCP) stakeholders and patient advocacy / community leaders. This individual will help build the foundational understanding, relationships, and market readiness required to support future launch success in the US. This role also offers a unique opportunity to help build out a new Business Unit for the organization. By shaping the external landscape early, identifying key stakeholders, and informing how the organization engages the market over time, this individual will play an important role in establishing the building blocks of a future US business.

Requirements

Experience in biotech or pharmaceutical commercial, new product planning, marketing, market development, field strategy, medical-commercial interface, or related roles
Experience supporting pipeline, pre-launch, or early commercial strategy
Demonstrated interest or experience in early market development and external stakeholder engagement
Experience working cross-functionally in a matrixed environment
Strong understanding of how external insights can inform strategy, planning, and launch preparation
Experience in neurology, rare disease, or other complex specialty markets
Strong written and verbal communication skills, including the ability to synthesize insights into clear recommendations

Nice To Haves

Experience engaging with or supporting strategy involving: HCP thought leaders, advocacy organizations, patient communities
Experience in US commercial planning or new product planning
Experience in specialty or rare disease categories with high unmet need and complex patient journeys
Exposure to global teams or cross-regional collaboration
Experience helping shape stakeholder mapping, insight generation, or early market development plans

Responsibilities

Partner with the Senior Director, US New Product Planning to support US planning for early pipeline assets
Help develop and execute early market shaping strategies for assets well in advance of launch
Identify, prioritize, and map key external stakeholders, including: emerging and established HCP thought leaders, treatment center influencers, advocacy leaders, patient community stakeholders, other disease-area opinion leaders relevant to market development
Support the design of thoughtful and compliant approaches to external engagement in partnership with medical, patient advocacy, and cross-functional teams
Synthesize external insights to inform: disease area opportunity assessment, patient journey understanding, barriers to diagnosis and treatment, treatment ecosystem dynamics, unmet need and market readiness considerations
Help define early hypotheses around: market development needs, stakeholder education opportunities, patient finding challenges, advocacy landscape dynamics, future launch risks and enablers
Partner with internal teams to ensure external insights are translated into implications for US asset strategy and launch planning
Support the development of planning materials, strategic recommendations, and leadership updates
Contribute to cross-functional planning with medical, advocacy, market access, analytics, and global commercial colleagues
Help maintain a structured view of stakeholder engagement opportunities, key learnings, and emerging market signals over time
Contribute to the external and market-facing foundations of a new Business Unit