Director, US Marketing, NF1 PN
About The Position
This role is for a Director of HCP Marketing for NF1 PN, focusing on defining how healthcare professionals recognize and treat plexiform neurofibromas in neurofibromatosis type 1. The individual will lead the strategy to help clinicians identify appropriate patients and use Koselugo, a MEK 1/2 inhibitor, to improve outcomes for patients with this rare condition. The position involves translating insights into action to elevate standards of care and ensure patients benefit from proven therapy. The role is based in Boston and requires collaboration across Sales, Medical, Regulatory, Patient Services, and Analytics. The Director will shape the national HCP engagement plan, coach team members, and drive measurable growth while upholding ethical standards. The core challenge is to convert data and KOL perspectives into bold, compliant tactics that shift clinical behavior for the right patients.
Requirements
- Bachelor's degree
- 10+ years of professional experience; prefer marketing, sales, agency, or health care experience
- Track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results in competitive environments
- Proven leadership skills and the ability to collaborate in a matrix environment
- Track record that demonstrates the ability to build high performing teams and support individuals in their professional development
- Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
- Ability, with or without accommodation, to use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours
Nice To Haves
- Advanced degree, MBA
- Strong scientific orientation and background
- Rare disease/high-value biologics experience
Responsibilities
- Own the HCP strategy for the NF1 PN US business, creating a clear plan that differentiates Koselugo and guides field and non-personal promotion to drive appropriate use.
- Build a deep, nuanced understanding of HCP and patient needs through research, advisory boards, and sustained KOL engagement; translate findings into targeted, testable tactics.
- Establish critical metrics for personal and non-personal channels, track progress weekly and monthly, and adjust programs to improve reach, quality of engagement, and treatment adoption.
- Partner closely with Sales, Training, Medical, Regulatory, Legal, Compliance, Patient Services, and the Promotional Review Committee to align strategy, accelerate execution, and ensure all materials meet the highest standards.
- Serve as day-to-day manager for the Associate Director of HCP Marketing (dotted line), providing clear priorities, coaching, and feedback to elevate team performance.
- Lead strategic oversight of the HCP media plan; optimize channel mix, creative rotation, and spend based on impact, efficiency, and brand objectives.
- Collaborate with commercial analytics and insights teams to assess market dynamics, identify opportunity segments, quantify barriers, and design primary and secondary research that sharpens targeting and messaging.
- Drive annual brand planning, connecting short- and long-term priorities to a resourced tactical plan and budget that deliver sustainable, compliant growth.
- Build streamlined, persuasive updates for senior commercial and medical leadership through monthly business reviews and quarterly reviews; highlight learnings, decisions, and next steps.
- Direct the brand agency of record and other partners, ensuring on-brief delivery, speed, and value; manage budgets with rigor and transparency.
- Uphold the company’s Code of Ethics and Business Conduct in all activities; ensure promotional materials and tactics are evidence-based, accurate, and appropriate for HCP audiences.
Benefits
- Eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles
- Qualified retirement programs
- Paid time off (i.e., vacation, holiday, and leaves)
- Health, dental, and vision coverage in accordance with the terms of the applicable plans.
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What This Job Offers
Job Type
Full-time
Career Level
Director
