Director, US Marketing, Inborn Errors of the Metabolism

Ultragenyx Pharmaceutical

11d•$220,200 - $272,100•Remote

About The Position

Be a hero for our rare disease patients. At Ultragenyx, we fundamentally believe that taking real impactful action to care for the needs of patients and our people is always the right thing to do. To achieve this goal, our vision is to lead the future of rare disease medicine. For us, this means going where other biopharma companies won’t go – challenging the status quo and creating a new model that advances our field so more patients and caregivers can benefit from life-changing treatments. We do this by following the science, applying a novel rapid development approach, making innovative medicines at fair and reasonable prices, and creating a collaborative ecosystem to reach patients in ways that are most meaningful for them. Our commitment and care for patients extends to our people, so culture is an essential cornerstone for Ultragenyx. We remain continuously focused on creating a supportive and inclusive environment of profound learning and growth – so employees can thrive in all areas of their lives, in and outside of work. Ultimately, we want to be an organization where we would be proud for our family, friends and children to work. If you want to have a meaningful impact, do the best work of your career, and grow a lot, both professionally and personally, come join our team.

Requirements

BA/BS degree or equivalent life-sciences qualification required. MBA preferred.
Minimum 10 -12 years of sales and marketing experience in the biopharmaceutical industry with at least 5 years in rare/ultra-rare disease, experience with Metabolic Genetics highly desirable. Direct sales experience strongly preferred.
Successful candidates will have a proven ability to work in a multidisciplinary team with a high degree of collaborations, a strong patient focus and an understanding of U.S. patient access challenges.
Strong command of analytical and market research techniques with a proven ability to interpret market insights to help guide strategic direction and prioritize tactics.
Demonstrated ability to think strategically and act creatively to develop and lead innovative brand strategies and tactics
Proven experience working with and managing external partners, including Advertising and Communications agencies
Demonstrated ability to use rigorous logic and methods to solve difficult problems with effective solutions.
Strong business acumen with solid scientific knowledge is required.
Demonstrated ability to collaborate and negotiate business solutions in a complex and fast paced environment.
Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts and ensure flawless execution. Proven teamwork and collaboration skills.
Excellent public presentation skills, written communication and listening skills.
This position will require a minimum of 30% travel in the US

Nice To Haves

MBA preferred
experience with Metabolic Genetics highly desirable
Direct sales experience strongly preferred

Responsibilities

Jointly responsible with the Medical Director, Medical affairs for leading the North American Franchise Team (NAFT)
Work closely with the Marketing Lead and National Field Director to lead the US marketing initiatives, monitor the progress of these marketing initiatives and adjust appropriately to optimize patient access and key customer uptake
Responsible for marketing leadership and mentoring and development of the marketing team
Flawless Brand strategy execution as it applies to direct to patient support programs, professional communications, and key opinion leader (KOL) development
Leads the development of annual brand plans and associated budgets and is responsible for managing execution against plans and budgets, overseeing and manage day to day brand budgets, and ensure on-time delivery within budget of all marketing initiatives
Monitors progress of plans and makes adjustments as necessary
Works collaboratively with the Global Brand Strategy group ensuring seamless two-way communication & US alignment with global brand plans
For all initiatives, whenever possible, establish ways to measure impact, report results, and adjust plans accordingly
Build strong, collaborative relationships cross-functionally across the organization
Identify issues that could potentially create barriers to patient flow/access and provide solutions
Lead the organization in a manner that is patient-centered and respectful of all customers and stakeholders
Manage all US brand promotional activities within corporate and industry guidelines for ethics and compliance
Work cross-functionally and partner with multiple non-commercial teams including Global Marketing, Government Affairs, Medical Affairs, Clinical Operations, Legal, Compliance, Regulatory Affairs, & Patient Advocacy
Partner with commercial colleagues and the customer facing Field Teams including Market Access, UCLs, Patient Support providing training and leading workshops focused upon disease awareness, product adoption and patient access
Deliver impactful brand and/or market development strategies that are well articulated, communicated, and agreed to by the relevant parties
Help drive commercial leadership on cross-functional, and cross-geography launch teams to ensure effective allocation of effort and resources
Ensure Commercial considerations are included in cross-functional core team decisions related to data generation, trial strategy, clinical study site selection, medical strategy development, lifecycle management and manufacturing
Help lead a consistent brand and tactical planning process across the IEM programs