Director, US Marketing (Downstream) – Enabling Technology

Enovis•Austin, TX

About The Position

We are seeking a Director, US Marketing (Downstream) – Enabling Technology to lead the development and execution of comprehensive downstream marketing strategies that drive adoption, utilization, and retention across our enabling technology portfolio. This role is a critical market activation leader, responsible for translating strategy into execution. The Director will partner cross-functionally with Commercial, Sales, Product Development, Medical Education, and Analytics teams to deliver data-driven marketing initiatives that accelerate growth and align with overall business objectives.

Requirements

Bachelor’s degree in business, marketing, engineering, or related field required; Master’s degree preferred
8+ years of marketing experience within the medical device industry, with a focus on strategy, customer acquisition, and retention
5+ years of orthopedic enabling technology experience required
Proven success in launching and scaling complex capital equipment or technology platforms
Strong understanding of orthopedic procedures , preferably within adult reconstruction
Demonstrated leadership experience (5+ years preferred), with a track record of developing high-performing teams

Nice To Haves

Experience operating in a high-growth, fast-paced environment , with the ability to manage multiple priorities simultaneously
Experience with robotics, navigation, AR/VR, or digital surgical technologies
Understanding of ASC market dynamics and outpatient procedural trends
Strong executive communication and storytelling skills

Responsibilities

Lead downstream marketing strategy and execution to drive customer acquisition, utilization, and retention across the enabling technology portfolio
Identify and translate market trends, customer insights, and competitive dynamics into actionable marketing strategies and positioning
Establish and track KPIs and performance metrics , ensuring accountability and continuous optimization of marketing initiatives
Develop and execute lifecycle marketing strategies to enhance adoption, drive repeat usage, and increase customer lifetime value
Oversee segmentation and personalization strategies to ensure targeted, high-impact engagement with key customer segments
Leverage data and analytics to refine strategies, optimize campaigns, and improve commercial outcomes
Deliver executive-level reporting and insights , highlighting performance, opportunities, and risks
Partner cross-functionally with Sales, Product Development, Commercial Strategy, Analytics, and Customer Experience teams to ensure alignment with broader business goals
Collaborate with marketing peers to ensure consistent brand execution and messaging across all touchpoints
Build and foster a high-performance, collaborative team culture
Lead, coach, and develop team members; drive talent development and retention