Director, US Commercial, Cell Therapy Autoimmune

Bristol Myers Squibb • Madison, WI

3d • Onsite

About The Position

This role supports the US launch preparation for zola-cel (CD19 NEX-T CAR T) in Rheumatology. Bristol Myers Squibb is a leader in Cell Therapy and Immunology, aiming to bring the transformational potential of CAR T cell therapy to patients with autoimmune diseases. Zola-cel is a key asset with the potential to change the treatment paradigm for autoimmune diseases such as Systemic Lupus and Systemic Sclerosis. This Director will be a crucial leader within the Cell Therapy Autoimmune marketing team, collaborating closely with the global commercial team and functioning as a leader within the US Commercial Matrix. The ideal candidate is a dynamic, performance-driven leader who cultivates a collaborative, customer-focused environment that promotes innovation, candor, and strategic thinking.

Requirements

• Minimum of 4 years of marketing experience.
• Prior people leadership and in-line brand marketing experience are highly valued.
• Proven track record of effectively driving performance within a matrix organization.
• Strong organizational, interpersonal, and communication skills.
• Strong analytical and strategic thinking skills, with the ability to translate insights into impactful marketing strategies.
• Ability to develop and manage strong customer relationships.
• Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment.
• High learning agility, sense of urgency, deep passion, and accountability mindset required.
• Demonstrated ability to successfully collaborate, cooperate, and work across boundaries internally while building strong external relationships.
• BS/BA degree required.

Nice To Haves

• Rheumatology and/or Immunology experience preferred.
• Cell Therapy experience preferred.
• Advanced degree (e.g., MBA, PharmD) preferred.

Responsibilities

• Lead the development and delivery of the zola-cel launch strategy for Systemic Lupus and Systemic Sclerosis, in collaboration with the matrix team (including global commercial), to achieve brand ambitions and financial forecasts.
• Influence BMS Cell Therapy Autoimmune leadership by creating a differentiated communication platform that clearly articulates zola-cel's value proposition in Systemic Lupus and Systemic Sclerosis.
• Define and implement strategic initiatives to accelerate zola-cel's growth and expand the CAR T class in autoimmune diseases.
• Lead the execution of US marketing plans in close collaboration with the global zola-cel team, ensuring alignment on key brand objectives and financial forecasts.
• Develop and implement HCP targeting and segmentation strategies in collaboration with the global commercial team to optimize engagement with CAR T-treating physicians in Rheumatology.
• Lead targeting and segmentation efforts for rheumatology community practices.
• Utilize customer insights, brand performance data, and competitive intelligence to refine marketing strategies and address key challenges.
• Drive the planning and execution of key senior management reviews and presentations.
• Foster a culture of inclusion, collaboration, and innovation across BMS stakeholder groups.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life benefits include: Paid Time Off US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)) Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
• Based on eligibility, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
• All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.

What This Job Offers

• Job Type: Full-time
• Career Level: Director