Director, US Brand Lead Bavencio Marketing (Seaport MA)

The businesses of Merck KGaA, Darmstadt, Germany•Boston, MA

32d

About The Position

The Director, U.S. Brand Lead of BAVENCIO Marketing is a crucial role within the commercial team and is responsible for leading the brand strategy, execution and measurement to support the commercial success of BAVENCIO. This individual is accountable developing overarching HCP and consumer marketing strategies and tactics, monitoring and diagnosing brand performance, and preparing business updates for senior leadership. They will work closely with sales and strategic engagement teams to ensure strategic execution and a performance-oriented culture. The Director, U.S. Brand Lead of BAVENCIO Marketing is required to have a deep understanding of the Urothelial Carcinoma market as well as key attributes of BAVENCIO to help position the product appropriately. This role will involve cross-functional collaboration, project management skills and require the lead to champion the brand both internally and externally. This position reports to the Vice President, U.S. Oncology Marketing and will have direct reports as well as work in close partnership with the broader U.S. Oncology Marketing Team. This role is critical to shaping EMD Serono’s footprint in Oncology.

Requirements

BS degree 8+ years of experience or MS degree and 6+ years of experience or PhD 5+ yrs. experience
8+ years proven experience in pharmaceutical and/or healthcare industry
6+ years of strong U.S. marketing experience in a pharmaceutical market, including in-line brand marketing experience
U.S. Oncology experience, including an understanding of the landscape, community and academic oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
Prior experience managing outside agencies (creative & media), design firms, and internal teams to execute brand and strategic marketing direction.
Proficient in digital marketing and media tactics directed towards HCPs and patients
Successful track record in understanding the U.S. regulatory environment and navigating the medical, regulatory, legal review process
Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
Excellent communications skills with an ability to efficiently and productively communicate both orally and in writing; track record of effective and influential presentations to external and internal stakeholders
Proven ability to lead and collaborate with cross-functional teams
Results-oriented, exhibits leadership skills, and ability to influence without authority
Strong analytical, problem solving, and strategic thinking skills
Proficiency with Microsoft Word, PowerPoint and Excel; experience with Veeva Vault and Promo Mats preferred
Ability to travel up to 30%

Nice To Haves

MBA or advanced degree strongly preferred
Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
High ethical standards and personal integrity
Ability to lead, manage, inspire and develop direct reports
U.S. Launch experience (pre and post launch)
Proven record of successful leadership in matrix organizations
Experience presenting to all levels of the organizations to individuals and groups as well as respond succinctly and clearly to any questions and challenges while presenting
Demonstrated ability to prioritize and manage multiple projects and effectively influence, collaborate, and communicate with internal and external partners

Responsibilities

Build, retain, develop, and motivate 2 direct reports, including regular performance feedback and annual reviews
Own brand positioning, branding, campaign, and core messaging
Lead cross-functional team to successfully develop and execute an annual integrated product plan, including robust budgets, prioritization of appropriate tactics, and a strong KPI measurement plan to blunt competition
Develop HCP and patient marketing tactical plans for key market-shaping and branded activities driven by a deep understanding of market dynamics to achieve key business objectives
Work with internal and external partners to define success metrics and analyze performance of marketing programs on an ongoing basis, ensuring plans are optimized as needed to improve impact, adjust strategy and tactics accordingly, and develop recommendations for future plans
Provide thought leadership for market and therapeutic area understanding across all the levels of organization
Align with Strategic Engagement on the peer-to-peer education strategy; Ensure appropriate channel mix and content strategy
Partner with digital agency of record to develop strategy, execution and measurement for all digital promotion and media, including omnichannel engagement. Lead the creation / updates and delivery of core media assets and BAVENCIO.com websites using a data/insights driven approach
Collaborate with the Market Research Team to develop HCP and patient insights that are actionable; Ensure awareness and education of key internal stakeholders
Oversee the planning and execution of BAVENCIO commercial tactics for all congresses, ensuring alignment with overarching strategy
Develop and manage strategy, planning, and execution for advisory boards, integrating insights to optimize marketing plans and associated execution
Effectively manage the BAVENCIO Marketing budget and collaborate with cross-functional partners to optimize spend and maximize the value of investments
Effectively contribute to short and long-term brand forecasting
Work with Portfolio Marketing to ensure effective management of BAVENCIO resources in the fulfillment portal
Partner with training and sales leadership to optimize the development and utilization of personal resources and ensure appropriate rollout to field teams; Deliver Field Force training and communications as needed
Lead team in liaising with training to develop and present brand strategic onboarding deck at all training classes
Collaborate cross-functionally with internal teams including Global Marketing, Global Strategic Insights, Sales Operations, Sales, Strategic Engagement, Finance, Medical Affairs, and Market Access to advance BAVENCIO
Collaborate with broader oncology marketing team to ensure strategic alignment and execution across the EMD Serono oncology portfolio
Oversee and support promotional material through legal, medical, and regulatory review processes, interpreting scientific data to develop compelling promotional messages
Manage agency partner relationships, maintaining a focus on marketing excellence and flawless execution of key tactics and deliverables
Develop and align on KTL quarterly key insights questions with OLL team; Engage with thought leaders to gather input on commercial strategy and execution, and market dynamics
Lead development of leadership updates, dept trainings and POA/NSM slide deck development and general brand direction; Lead development of monthly US reporting
Conduct quarterly field rides
Other duties as assigned. Currently:
Lead MCC market analysis and facilitate decision for re-promotion in the US
Manage Real World Evidence tactical plan development and execution in partnership with cross-functional partners and AOR
Oversee and support patient campaign and messaging development. Ensure update of patient starter kit and other materials, including integration of new campaign/messaging
Oversee patient ambassador program strategy and execution