Director, Brand Lead

Deciphera Pharmaceuticals • Waltham, MA

3h • $198,000 - $273,000 • Onsite

About The Position

The Director, Brand Lead will report into the VP of Marketing, Sales and Commercial Training, this position will lead the Marketing Team dedicated to developing brand strategy and execution within Deciphera’s and Ono’s Hematology portfolio.
Key Responsibilities
Developing a Comprehensive Strategic Brand Plan (50%)
Align across functions to develop a comprehensive pre-launch and launch plan.
Develop brand strategies and a comprehensive promotional plan across audiences, both HCP and patient, and across platforms.
Lead Launch Readiness efforts cross-functionally.
Motivate and mobilize the entire commercial team and cross functional partners with a sense of purpose and urgency to optimize commercial strategy, and execute upon tactics and customer outreach in line with brand strategy.
Oversee the Product Marketing Team (40%)
Ensure integrated marketing plans across marketing colleagues to satisfy brand strategies.
Oversee one direct report to ensure commercial success for product and provide coaching/mentoring to develop talent pool for future success across the Hematology Franchise.
Act as Commercial representative for Life Cycle Management of the Product (10%)
Collaborate with both product program team and Medical Affairs to provide input on studies, publications and in the identification and engagement of KOLs.
Other duties and responsibilities as assigned

Requirements

• Bachelors or Masters plus 12+ years of experience of marketing and related experience in the Pharma industry.
• Launch experience required, Hematology preferred, with a demonstrated track record of commercial success in positions with progressive responsibilities.
• Extensive knowledge of medical, regulatory, legal review process in the US.
• Excellent people management skills and experience.

Nice To Haves

• MBA strongly preferred
• Hematology experience and relationships with KOLs preferred
• Commercial cross functional experience a plus i.e. sales, market access etc.

Responsibilities

• Developing a Comprehensive Strategic Brand Plan
• Align across functions to develop a comprehensive pre-launch and launch plan.
• Develop brand strategies and a comprehensive promotional plan across audiences, both HCP and patient, and across platforms.
• Lead Launch Readiness efforts cross-functionally.
• Motivate and mobilize the entire commercial team and cross functional partners with a sense of purpose and urgency to optimize commercial strategy, and execute upon tactics and customer outreach in line with brand strategy.
• Oversee the Product Marketing Team
• Ensure integrated marketing plans across marketing colleagues to satisfy brand strategies.
• Oversee one direct report to ensure commercial success for product and provide coaching/mentoring to develop talent pool for future success across the Hematology Franchise.
• Act as Commercial representative for Life Cycle Management of the Product
• Collaborate with both product program team and Medical Affairs to provide input on studies, publications and in the identification and engagement of KOLs.
• Other duties and responsibilities as assigned

Benefits

• Competitive salary and annual bonus.
• Comprehensive benefits package including medical, dental, vision insurance, 401(k) retirement plan with company match, and more.
• Generous parental leave and family planning benefits.
• Outstanding culture and opportunities for personal and professional growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Director