Brand Lead

Braintrust•San Francisco, CA

About The Position

Braintrust is the AI observability platform. By connecting evals and observability in one workflow, Braintrust gives builders the visibility to understand how AI behaves in production and the tools to improve it. Teams at Notion, Stripe, Zapier, Vercel, and Ramp use Braintrust to compare models, test prompts, and catch regressions — turning production data into better AI with every release. We're looking for a Brand Lead to shape how the world experiences Braintrust. You’ll define and evolve our visual identity to establish us as the category leader in AI observability. This is a foundational role where you'll craft the visual systems that bring our brand to life across every touchpoint: our website, product, advertising, and go-to-market materials. The ideal candidate is a visual storyteller who knows how to build brands that resonate. You'll develop our design strategy across web, campaigns, events, swag, sales collateral, and more by translating our mission into a cohesive visual language that connects with developers. You'll partner with a multidisciplinary design team and work closely with marketing and sales to bring the brand to life.

Requirements

A strong portfolio that demonstrates your ability to build compelling, cohesive brand experiences.
Fluency in design fundamentals: typography, color, composition, and the judgment to know when to follow the rules and when to break them.
Proven experience leading creative across diverse formats: digital campaigns, landing pages, presentations, events, and large-scale brand initiatives.
The ability to juggle multiple projects without compromising on craft, detail, or creative vision.
A collaborative spirit and comfort working in a lean, high-performing team.
Experience designing for technical products and an understanding of what resonates with developer audiences.

Nice To Haves

Bonus: you love to code and ship your own designs.

Responsibilities

Define and evolve our visual identity: creating a brand that speaks authentically to developers and establishes Braintrust as the platform for AI observability.
Lead creative for high-impact moments: product launches, landing pages, events, and sales campaigns.
Drive creative strategy and execution in partnership with internal teams and external partners, ensuring every expression of the brand is thoughtful and on-point.
Shape the strategic vision for our visual aesthetic, building systems that scale while maintaining creative excellence.
Set the standard for our brand experience: defining design principles, guidelines, and systems that ensure consistency and quality.
Move fast and ship often, thriving in a dynamic environment where speed and craft go hand in hand.
Create brand experiences that feel intuitive, elevated, and built for technical audiences.