Sr. Director, Brand Marketing & Media, Firehouse Subs, US

Restaurant Brands International • Jacksonville, FL

2d • Onsite

About The Position

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world. Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities. RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc. The Sr. Director, Brand Marketing & Media is responsible for the branding, messaging, and positioning of the company and its products through breakthrough marketing campaigns while aligning with the company's vision and values. This role oversees the ideation, planning, creation, and delivery of integrated marketing campaigns across multiple channels including web, social media, email, in-restaurant (point of purchase, menu boards, décor), television, radio, OOH, events, and media relations. RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week.

Requirements

• Bachelor’s degree in Business, Marketing, or related field
• 12+ years of progressive media marketing experience in QSR, CPG, Retail, or related field
• Craft oriented with business background and high sense of curiosity
• Excellent understanding of media, analytics, marketing and social principles
• Has strong attention-to-detail, advanced written and verbal communication skills, understanding of media metrics and data-driven mindset with an ability to interpret analytics and data to drive decisions and strategy
• Demonstrate meticulous follow-through and the ability to manage multiple projects simultaneously
• Strong teamwork and interpersonal skills
• Highly organized and motivated with a desire to outperform
• Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include franchise partners, agencies, vendors and internal teams
• Ability to work and thrive in a fast-paced and deadline-driven environment

Nice To Haves

• Master's degree preferred

Responsibilities

• Partner closely with the Marketing Strategy & Calendar team and the Culinary team to ensure flawless execution on all programs.
• Develop and implement the marketing communications strategy and budget that is aligned with the company's business objectives and growth goals.
• Lead their team and agencies to deliver on our strategic briefing and perfect creative territories before any production setting high standards for agency partners
• Leads RFP process to source innovative agency partners who produce best-in-country integrated marketing campaigns across various channels and platforms.
• Along with the Communications team, manage the company's brand identity, voice, and tone, ensuring consistency and coherence across all internal and external communications.
• Establish and monitor key performance indicators and metrics for marketing communications activities and media ROI to report on the effectiveness and impact of the campaigns.
• Lead and manage a team of marketing communications professionals, including hiring, training, coaching, and performance evaluation.
• Understand new Media opportunities and channels, drive A/B and multi-variate testing, develop attribution models and validate the ROI potential across media channels and vehicles with a variety of customer segments.
• Create synergies between media and other marketing communications disciplines such as Advertising, Social, PR, In-Restaurant and Visual Identity execution
• Stay abreast of the latest trends, best practices, and innovations in marketing communications, and leverage them to enhance the company's brand awareness and reputation.
• Lead all branding aspects of our Brand Visual Design including packaging and restaurant interior design concepts.

Benefits

• Benefits at all of our global offices are focused on physical, mental and financial wellness.
• We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

What This Job Offers

• Job Type: Full-time
• Career Level: Director