Director, US B2B Events & Experiences
About The Position
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. How will you make an impact in this role? The B2B Events & Experiences team leads the strategy, design, and execution of high-impact in-person experiences across the US and International markets. Our portfolio spans industry conferences, proprietary customer engagements, go-to-market activations, executive programs, and strategic gifting initiatives, all designed to deepen relationships, strengthen brand equity, and drive measurable business growth. Reporting to the VP, B2B Events & Experiences, the Director, US B2B Events & Experiences will define and lead the US strategy across the events and experiential ecosystem. This leader will oversee a high-performing team of five and serve as a strategic partner to senior stakeholders across Marketing, Sales, Product, PR, Compliance, and Executive Offices. This role requires a forward-thinking strategist who can innovate within white space, influence at the executive level, and translate business priorities; including product launches and refreshes, into differentiated, insight-driven experiences that drive commercial outcomes.
Requirements
- 8+ years of marketing experience with increasing strategic responsibility
- Demonstrated ability to develop and execute enterprise-level strategies that drive measurable business impact.
- Strong executive presence with the ability to influence and collaborate across senior stakeholder groups.
- Exceptional critical thinking and problem-solving skills with sound judgment and prioritization capabilities.
- Proven ability to navigate ambiguity, operate in white space, and introduce innovative ideas.
- Track record of delivering results while leading autonomously and managing multiple complex initiatives simultaneously.
- Outstanding project management and organizational skills with strong attention to detail.
- Excellent written and verbal communication skills.
Nice To Haves
- Experience in events and experiential is advantageous
- MBA or equivalent experience
Responsibilities
- Serve as a strategic thought leader for the US B2B events and experiences channel, setting a clear long-term vision, defining the role of experiences within the broader marketing ecosystem, and shaping the roadmap to drive brand relevance, business impact, and competitive differentiation.
- Identify new platforms, formats, and experiential models that differentiate the brand and create competitive advantage.
- Translate product launches, refreshes, and priority initiatives into integrated experience strategies that drive awareness, engagement, and revenue impact.
- Operate confidently in ambiguity, identifying opportunities to innovate and elevate the events portfolio
- Lead strategy, design, and execution across a diverse portfolio including industry events (tradeshows and conferences), proprietary customer events (including product refresh moments), local market activations, executive engagements, and client roadshows.
- Drive alignment across Marketing, Sales, PR, Product, Compliance, and Executive stakeholders to ensure clear objectives, seamless execution, and measurable results.
- Drive investment discipline and efficiency through data-backed decision-making and prioritization.
Benefits
- Competitive base salaries
- Bonus incentives
- 6%25 Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
