Director, B2B Marketing

Stepful•New York, NY

22h

About The Position

As Director of B2B Marketing you will define and lead Stepful’s B2B marketing strategy, setting the direction for how we scale from product-market fit with our pilot partners to the category-defining talent-pipeline solution for the US healthcare industry. This role owns our employer-facing positioning, our promotional strategy across content, events, and more, and how we’ll translate our products, services, and insights into demand-generating programs that drive revenue. This is a hands-on, build-phase role for a senior marketer who enjoys setting strategy and is even more excited to execute. This role reports into our SVP, Growth.

Requirements

10+ years of experience in B2B marketing, with a proven track record in product marketing and demand generation, with at least several years experience marketing to large healthcare employers
Demonstrated delivery against ambitious goals including setting strategy, owning execution it – making decisions and tradeoff
Excellent storytelling instincts with the ability to craft strong narratives, impactful positioning, and messaging instincts, with the ability to translate these ideas into compelling collateral and equip GTM teams to use them effectively.
Experience partnering with senior stakeholders across the organization, including Sales, Product, Operations, and executive leadership, proactively collaborating and using insights to drive the business strategy

Nice To Haves

You have experience marketing workforce or training solutions

Responsibilities

Own the B2B marketing strategy, roadmap, and success metrics, with clear alignment to company-level commercial goals
Make explicit prioritization and tradeoffs across initiatives, audiences, and channels, focusing resources on the highest-impact opportunities
Act as a senior cross-functional partner to Sales, Product, Learning, Solutions Architecture, and Client Success, leveraging market insights to align stakeholders and priorities.
Define and own Stepful’s B2B positioning, messaging frameworks, value propositions, and competitive differentiation
Lead market and competitive research to surface insights that shape positioning, GTM roadmap, and sales enablement
Develop and maintain core product marketing assets and frameworks (e.g., pitch narrative, ICPs and personas, competitive battlecards, objection handling) that equip sellers to clearly and confidently tell the Stepful story
Lead launches for new products, programs, and features; own end-to-end rollout including targeting, positioning, and sales collateral in close partnership with Product, Learning, and Solution Architecture teams.
Lead B2B demand generation strategy, including account-based marketing, content-driven campaigns across channels, and events
Position Stepful as a thought leader through compelling content marketing that builds trust in a risk-averse market