Director, U.S. Marketing Strategy, IgAN

AstraZeneca • Boston, MA

4d • Onsite

About The Position

The Director, U.S. Marketing Strategy, IgAN will be a key member of the U.S. commercial team and will play a critical role in translating brand strategy into integrated launch plans and execution for a new indication in IgA Nephropathy ( IgAN ). This role is accountable for driving execution of priority marketing initiatives and launch workstreams, ensuring alignment across customer segments, and enabling successful launch readiness and in-market performance. The Director will partner closely with cross-functional and global teams to ensure coordinated, high-quality execution aligned to U.S. brand priorities.

Requirements

• Bachelor’s degree in life sciences, business, or related field
• 8+ years’ experience in Biotech/pharma, with at least 3+ years in rare disease or specialty marketing
• Strong understanding of rare disease or specialty market dynamics, including patient journey, HCP decision-making, and access considerations
• Proven ability to translate strategy into actionable, measurable marketing plans and deliver high-quality execution
• Demonstrated success managing complex, cross-functional initiatives in a matrixed environment
• Strong analytical capabilities and ability to leverage data and insights to optimize performance
• Excellent communication, collaboration, and stakeholder management skills
• Strong project management skills with ability to manage multiple priorities and timelines
• Ability to engage effectively with scientific, clinical, and commercial stakeholders
• Ability to travel as to support business needs up to ~30%

Nice To Haves

• Advanced degree (MBA, PharmD, PhD, or MS)
• Experience in nephrology, rare disease, or specialty therapeutics
• Prior experience in launch strategy development and market shaping
• Experience working across both HCP and patient engagement strategies
• Demonstrated experience integrating data, analytics, and digital capabilities into marketing execution

Responsibilities

• Translating U.S. brand and launch strategy into integrated launch plans and execution, across customer segments
• Driving execution of prioritized launch workstreams aligned to brand strategy, including disease education, omnichannel programs, and field readiness
• Operationalizing brand positioning, value proposition, and messaging platform across marketing programs and customer touchpoints
• Executing omnichannel marketing initiatives across personal and non-personal channels to support disease awareness, diagnosis, patient identification, and treatment adoption
• Supporting execution of market shaping initiatives, including disease awareness, diagnostic pathway optimization, and stakeholder engagement to accelerate appropriate patient identification and treatment
• Generating and applying insights from market research, analytics, and field feedback to refine execution and improve performance
• Partnering with cross-functional teams (Medical, Market Access, Sales, Analytics, Patient Services, Regulatory, Legal, Compliance, and Global) to align around strategy and ensure coordinated execution
• Supporting the Sr. Director in developing brand positioning, value proposition and evidence translation, ensuring clear and compelling communication across stakeholders
• Defining, tracking, and reporting key performance metrics, identifying optimization opportunities and driving continuous improvement
• Leading development and execution of marketing programs and materials, ensuring high quality, compliance, and alignment with brand strategy
• Managing agencies, budgets, and project timelines, ensuring efficient execution and strong operational discipline
• Partnering with Sales and Training teams to support field readiness and effective execution at launch
• Identifying and resolving executional risks, ensuring timely delivery of launch milestones
• Driving a culture of collaboration, accountability, and execution excellence across internal and external partners

Benefits

• qualified retirement program [401(k) plan]
• paid vacation and holidays
• paid leaves
• health benefits including medical, prescription drug, dental, and vision coverage

What This Job Offers

• Job Type: Full-time
• Career Level: Director