Director TVAD - YouTube Strategy

Tinuiti•New York, NY

7h•Remote

About The Position

We are seeking an experienced Director, TV & Audio (TVAD) to serve as a senior strategic and client-facing lead across YouTube and broader digital video initiatives. This role is heavily focused on YouTube strategy, requiring someone who understands the platform end-to-end and can translate complex campaign data into clear, actionable recommendations for clients. The ideal candidate has deep hands-on experience across the full YouTube lifecycle, including planning, buying/activation, optimization, measurement, reporting, and strategic recommendations. This is not simply a media buying or activation role; this person will own the strategic POV, lead client conversations, and use performance data to guide future media decisions.

Requirements

Approximately 7–8+ years of relevant digital media experience, with depth and quality of experience prioritized over an exact number of years.
Deep, hands-on YouTube advertising expertise across planning, activation, optimization, measurement, reporting, and strategy.
Strong understanding of YouTube formats, bidding models, audiences, Demand Gen, Shorts, long-form video, and non-skippable video.
Experience with Google Ads and the broader Google advertising ecosystem.
Working knowledge of DV360 and the ability to confidently discuss the platform with clients and Google representatives.
Strong understanding of OLV, display, and programmatic media; audio experience is a plus.
Experience developing and evaluating full-funnel media strategies, from brand awareness through conversion.
Strong measurement background, including experience with Brand Lift, Search Lift, incrementality, and business/ROI measurement.
Proven experience managing large-scale and/or evergreen media programs and budgets.
Experience building and presenting performance reporting and recommendations to senior client stakeholders and executives.
Exceptional client communication, presentation, and strategic storytelling skills.
Ability to quickly interpret performance data and turn findings into a clear strategic POV.
Comfortable working cross-functionally with clients, platform partners, strategists, creative teams, and other media channel teams.

Nice To Haves

Audio experience is a plus.

Responsibilities

Lead YouTube strategy and client relationships across multiple workstreams, with YouTube representing approximately 60–65% of the role.
Own the full YouTube lifecycle, including planning, buying/activation strategy, optimization, measurement, reporting, and recommendations.
Develop strategies across YouTube Demand Gen, Shorts, long-form video, non-skippable video, and evergreen campaigns.
Lead weekly client performance conversations and clearly communicate what is happening, why it matters, and what should change.
Analyze campaign and dashboard data to identify trends, opportunities, and actionable recommendations that improve business outcomes.
Build and present executive-level performance decks that simplify complex media data into clear stories and recommendations.
Partner directly with Google representatives, clients, internal strategists, creative teams, and channel teams.
Provide strategic guidance across DV360, online video (OLV), display, and programmatic media.
Develop a strong point of view around both upper-funnel awareness and lower-funnel conversion strategies.
Guide clients on measurement approaches including Brand Lift, Search Lift, incrementality, CPA, CAC, conversions, and ROI.
Collaborate with creative teams to ensure video and display assets are aligned with platform behavior and campaign objectives.
Navigate complex stakeholder relationships while maintaining ownership of the overall media strategy and client conversation.