Director, Travel Experiences Marketing

Visa•San Francisco, CA

1d•Hybrid

About The Position

The Director of Travel Experiences Marketing is primarily responsible for driving consumer usage and payment volume growth for Visa's business units, products, and markets that aim to build relevance and preference among international travelers. A deep expert-level understanding of the travel and hospitality industry, consumer trends and insights, and the client and product landscape is critical to success, as well as the ability to translate this perspective into effective and innovative marketing strategies for Visa's global business units and markets. This position will lead the marketing function into new spaces and places, enabling markets to activate new programs for the cross-border business unit at Visa. This innovative Marketing Leader and their team will collaborate with key global business stakeholders and regional brand and client teams to bring to life and evolve new travel propositions for Visa.

Requirements

10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Deep expert-level understanding of the travel and hospitality industry, consumer trends and insights, and the client and product landscape.
Ability to translate perspective into effective and innovative marketing strategies for global business units and markets.

Nice To Haves

12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD

Responsibilities

Concept and scale new travel experiences globally, transforming travel hubs into high-value ecosystems that drive preference, benefits engagement, partner value, and cross-border spend, delivering for both the cross-border and affluent benefits product and business teams.
Establish marketing strategy and GTM approach for new travel program offers by Visa.
Write activation briefs that inspire the Creative team to establish concepts that ensure new programs build awareness, recognition, and preference with Visa clients and cardholders.
Partner with the Creative team and Integrated Marketing to advance in-market activation ideas for issuers, merchants, and OTAs to deepen Visa's ecosystem partnerships.
Develop and deploy marketing playbooks, content, offers, benefits, and experiences to enable regional and market teams.
Analyze competitive dynamics and drive productive superiority with competitive distinction.
Drive integration with corridor strategy, premium brand experiences, and sponsorships.
Scale marketing framework from flagship cities to Tier-1/Tier-2 markets as new innovation programs expand.
Utilize Visa's flagship sponsorships (e.g., FIFA, F1, Olympics, etc.) as well as Visa-owned properties (e.g., Visa Live) that attract travelers and ensure marketing strategy and activations showcase travel offers and programs to advance business unit priorities.
Establish and monitor performance measurement in partnership with Insights and Analytics.
Drive a learning agenda on travel experiences that influence product development cycles.