Director, Traditional Marketing
About The Position
Help power the future of connectivity. At Omni Fiber, we're building more than blazing-fast internet-we're connecting communities with reliable, future-ready fiber technology. As we expand rapidly across the Midwest, we're looking for a hands-on marketing leader to shape our brand and accelerate growth. We're looking for a best-in-class, hands on Director of Traditional Marketing to lead lead the strategy and execution of traditional and cross-channel marketing-developing high-impact campaigns that build awareness, drive engagement, and deliver measurable results. Partnering closely with sales, digital, product, and analytics teams to bring integrated marketing programs to life that resonate locally and scale nationally.
Requirements
- Bachelor's degree in Marketing or a related field required; MBA preferred.
- 10+ years of progressive marketing experience, including 3+ years in a leadership role
- Deep expertise in traditional marketing channels and integrated campaign planning.
- Proven success driving revenue growth and exceeding performance goals through marketing.
- Strong analytical skills with the ability to translate data into action.
- Excellent communication skills and executive presence.
Nice To Haves
- MBA preferred.
Responsibilities
- Lead traditional marketing strategy across direct mail, print, outdoor, events, sponsorships, radio, and community‑based initiatives.
- Establish and steward Omni Fiber's brand across markets, ensuring messaging reflects our promise of speed, reliability, transparency, and local service.
- Own creative briefing and oversee development of compelling campaigns and customer communications.
- Manage agency and vendor relationships, priorities, performance, and timelines.
- Own and optimize a multi‑million‑dollar marketing budget and channel mix to maximize ROI.
- Analyze campaign performance and deliver clear insights and recommendations to executive leadership.
- Collaborate cross‑functionally to ensure seamless, integrated campaigns across all customer touchpoints.
Benefits
- 401(k) with employer matching contribution up to 4%
- HSA with $2,000 employer contribution
- 15 days paid time off
- 8 paid company holidays
- 3 floating holidays
- Generous medical, dental, and vision coverage
- Life insurance and short‑term disability
- Monthly internet and cell phone allowances
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What This Job Offers
Job Type
Full-time
Career Level
Director
