Director, TPA Solutions

People Corporation•Edmonton, AB

4d•CA$80,000 - CA$100,000

About The Position

The Director of TPA Solutions is a strategic, externally facing sales professional responsible for developing and expanding a high-quality advisor distribution network for People Corporation’s Third-Party Administrator (TPA) solutions. Operating as a wholesaler within the group insurance market, this role partners with independent insurance advisors to position our TPA solutions as a trusted provider. The Director brings expertise, insight, and professionalism to help advisors deliver differentiated value to their clients through plan design, carrier accountability, and operational efficiency. This role requires a consultative, relationship-driven approach acting as a resource to advisors, an advocate for client outcomes, and a credible voice in the marketplace. Success is measured not only by revenue growth, but by the ability to influence advisor behaviour, elevate the advisor’s business model, and embed our TPA solutions as a core component of their practice.

Requirements

Proven success in a B2B sales or wholesaler role, with a strong track record of developing and growing distribution relationships
Experience working with independent advisors, brokers, or intermediated sales channels is highly valued
Demonstrated ability to operate as a credible, professional advisor in a B2B environment
Strong understanding of the group benefits ecosystem, including carriers, advisors, and plan sponsors
Proven ability to influence without authority and build trust with external partners
Executive-level communication and presentation skills
High degree of professionalism, accountability, and business acumen

Nice To Haves

Experience in group benefits or the insurance industry is considered an asset, but not required
Post-secondary education an asset
Level II Insurance License and/or CEBS GBA an asset

Responsibilities

Drive strategic advisor engagement and revenue growth
Develop and execute a territory strategy focused on building long-term partnerships with high-potential independent advisors
Position TPA Solutions as a strategic enabler of advisor growth, efficiency, and client outcomes
Lead consultative discussions with advisors to uncover business challenges and align solutions accordingly
Influence advisor practices by demonstrating the value of carrier-agnostic plan design and governance
Maintain a high level of market credibility through deep knowledge of industry trends, carrier dynamics, and competitive positioning
Educate and influence the market
Act as a subject matter expert on TPA solutions within the group benefits ecosystem
Articulate the value of a TPA model, including carrier neutrality, enhanced transparency, and improved client outcomes
Deliver presentations, workshops, and one-on-one sessions to elevate advisor knowledge and capabilities
Support advisors in positioning TPA solutions effectively to plan sponsors
Contribute to thought leadership initiatives, including content, training, and internal knowledge sharing
Build and maintain trusted advisor relationships
Establish yourself as a trusted partner to independent advisors through professionalism, responsiveness, and expertise
Develop deep, long-term relationships that extend beyond individual transactions
Collaborate cross-functionally with underwriting, client services, and leadership to deliver a seamless advisor experience
Represent TPA Solutions with a high degree of professionalism in all client-facing interactions
Contribute to a culture of excellence by sharing best practices and mentoring peers
Drive performance and accountability
Achieve and exceed revenue, growth, and activity targets within assigned territory
Build and manage a disciplined sales pipeline with a focus on sustainable, high-quality business
Track advisor engagement, conversion, and retention metrics
Continuously refine territory strategy based on performance insights and market feedback
Prioritize long-term value creation over short-term transactional wins