Director Thought Leader Liaisons

PharmaEssentia U.S.A.•,

23h•$225,767 - $263,221

About The Position

The Director, Thought Leader Liaisons leads the Thought Leader Liaison (TLL) team and identifies, cultivates, and manages relationships with key healthcare professional partners and influential individuals in Hematology/Oncology. Reporting to the Head of Marketing, this player/coach serves as a strategic and tactical partner on the Marketing team, driving engagement with U.S. Key Opinion Leaders (KOLs) and community-based Hematologists/Oncologists. The role leads the planning, development, and execution of thought leader engagement, gathers insights to shape brand strategy, and develops tools to support strategy implementation, including peer-to-peer (P2P) engagement. The Director develops and implements TLL strategy; identifies and recruits suitable KOLs; builds and manages authentic KOL relationships; and coordinates insight gathering through individual engagements, small-group meetings, advisory boards, and steering committees. The position monitors the competitive landscape, treatment protocols, and market trends, translating findings into actionable recommendations and tactical initiatives. It serves as the Marketing team's primary contact for thought leader engagement, supports brand planning and resource allocation, develops and reviews P2P materials, contributes to Speaker Bureau development and training, and manages KOL participation in internal meetings and external events. The role also tracks campaign performance, analyzes results, reports findings to stakeholders, adjusts campaigns to improve outcomes, and manages the Thought Leader Engagement budget. The position requires significant travel (50–70%), including evenings and weekends, and the employee must live within the assigned geography near a major airport. The expected base salary range is $225,767 to $263,221; eligible candidates may also receive short-term and long-term incentives in addition to a competitive benefits package.

Requirements

Bachelor's degree (BS/BA) or equivalent required; preferably in Marketing, Science, Business Administration, or a similar field.
Minimum 10 years of pharmaceutical sales and/or marketing experience.
Hematology/Oncology experience required.
Prior supervisory experience.
Strong scientific and business acumen, including the ability to use industry and marketplace knowledge to formulate strategies that identify long-term customer benefits.
Excellent communication and interpersonal skills for building relationships with KOLs.
Analytical skills to evaluate campaign performance and identify trends.
Creative thinking to develop engaging P2P collaboration concepts.
Knowledge of industry trends and target audience demographics.
Ability to work as a team player and independently.
Ability to lead through influence and have impact across teams.
Self-starter who takes initiative and can work independently in a fast-paced environment with multiple demands.
Strong strategic and tactical planning, project management, communication, and organizational skills.
Understanding of the compliance environment in pharmaceutical promotions.
Flexibility to travel 50–70% of the time, including evenings and weekends.
Must live within the assigned geography, near a major airport.

Nice To Haves

MBA or other advanced degree preferred.

Responsibilities

Develop and implement strategy for the Thought Leader Liaison team.
Research and identify relevant Key Opinion Leaders based on audience reach, credibility, and alignment with brand values; establish selection criteria and evaluate candidates.
Initiate contact with potential KOLs and present partnership opportunities.
Build and maintain strong, authentic relationships with KOLs through regular communication and engagement.
Understand KOL needs, interests, and audience demographics to tailor collaboration strategies.
Provide KOLs with information, demo samples, or materials to support content evaluation or creation.
Collaborate with Sales to strengthen HCP relationships with PharmaEssentia.
Lead and direct insight gathering from opinion leaders through one-on-one engagements, small-group meetings, national and regional advisory boards, and steering committees, coordinating with other functions.
Monitor competitors, treatment protocols, and market trends; report findings to Marketing and provide actionable recommendations and tactical initiatives.
Serve as the primary point of contact for the Marketing team and organization for thought leader engagement.
Provide strategic and tactical input for brand planning, resource allocation, and long-term Marketing planning.
Support and manage commercial advisory boards and steering committees.
Develop targeted P2P marketing materials and messaging aligned with brand objectives, and review P2P content for alignment with brand guidelines and messaging.
Provide input for Speaker Bureau development and training.
Manage KOLs for internal meetings and external events.
Track KPIs, including reach, engagement, conversions, and brand mentions across P2P campaigns.
Monitor campaign progress and adjust campaigns to optimize results.
Analyze campaign data, identify successes and areas for improvement, and generate reports for stakeholders.
Manage the Thought Leader Engagement budget to optimize results.