Director, Texas Product Growth & Testing

Purpose Financial

3d•Onsite

About The Position

Purpose Financial is looking for an analytically minded individual with keen business intuitions to accelerate high-impact product and user journeys through intelligent use of data and user experiences. The Texas Director, Product Growth & Testing is a strategic, hands-on leader responsible for driving product expansion, market penetration, personalization, and testing initiatives across the Texas market. This role sits at the intersection of product strategy, customer experience, Marketing, and operational execution — championing growth through data-driven personalization, experimentation, and disciplined go-to-market strategies.

Requirements

Bachelor's degree in Business, Marketing, Finance, Technology, or a related field required.
6+ years of progressive experience in product management, growth strategy, or related fields
2+ years in a senior leadership role managing cross-functional teams
Proven track record of driving product growth and executing testing/experimentation programs at scale
Strong analytical skills with experience using data to drive decisions
Excellent communication and executive presentation skills
Deep understanding of the Texas consumer financial services market
Must be eligible to work in the USA and able to pass a background check.

Nice To Haves

Advanced degree strongly preferred.
Experience in consumer lending, fintech, or financial services
Familiarity with regulatory and compliance requirements in the Texas market
Experience working in a multi-brand or multi-channel environment
Bachelor’s degree in Business, Marketing, Technology, or related field; MBA a plus

Responsibilities

Develop and execute a comprehensive product growth strategy for the Texas market, aligned with Purpose Financial’s broader product roadmap
Identify and capitalize on market opportunities to expand product adoption across Purpose Financial’s Advance America and Purpose Money brands
Partner cross-functionally with Marketing, Operations, Legal, and Digital teams to drive customer acquisition and retention
Analyze market trends, competitive landscape, and customer insights to inform growth priorities
Design, lead, and manage A/B tests, pilot programs, and product experiments across Texas branch locations and digital channels
Build a structured testing framework to evaluate new product features, pricing models, and customer journeys
Translate test results into actionable insights and scalable recommendations for the broader organization
Champion a culture of continuous improvement and tangible revenue-based decision-making
Define and track KPIs for product growth and testing initiatives in the Texas market
Deliver regular reporting and executive-level presentations on performance, learnings, and strategic recommendations
Leverage data to identify friction points in the customer journey and drive measurable improvements
Lead, mentor, and develop a high-performing team aligned with Purpose Financial’s Nine Core Principles
Serve as one of the primary Texas market voices in product planning discussions and roadmap prioritization
Build strong relationships with branch operations, the Digital & Product teams to ensure seamless product improvement rollouts
Represent Purpose Financial externally with partners, vendors, and branch stakeholders as needed in the field