Director, Team Marketing

XFL Properties DBA United Football League•Washington, DC

5d•Hybrid

About The Position

The Director, Team Marketing is responsible for all team and league marketing and branding efforts within their local market. This role will be critical in building the fan base, creating breakthrough awareness campaigns, driving grassroots field marketing initiatives, building key community relationships and engaging fans across social/digital platforms to drive business performance, ticket sales and game attendance. The team Marketing lead is responsible for translating the league’s marketing strategy into a tactical year round go-to-market plan, with a key focus on execution and activation. This role has a dual reporting structure, reporting to the Head of Business Operations (Team) as well as the league’s Sr. Director, Brand & Team Marketing. The Director will also collaborate closely with Team & League staff to execute the vision for the league and team brands, partnering closely with Ticket Sales, Communications/PR, Sponsorship, Social Media and other verticals to drive key business goals.

Requirements

Minimum 6-8 years of progressive marketing management experience with an emphasis in consumer-facing sports, media or entertainment industries.
Expertise in marketing and digital technology landscape, including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape.
Ability to create campaigns, promotions and digital assets with demonstrated brand judgment, and the ability to generate brand energy.
Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with the company’s goals and vision.
Ability to manage complexity and ambiguity and lead multiple projects in parallel while understanding business challenges and creating forward-thinking solutions.
Solid understanding of nuances with various local market ticket buying habits/fan engagement.
Ability to work well with multiple stakeholders across the company, agencies and client organizations.
A self-starter, energetic and resilient mindset with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.
Exceptional communications, sales/promotions and customer service skills.
Superior verbal/written communications skills.

Responsibilities

Develop and execute all team marketing campaigns designed to support the team’s revenue goals, build brand awareness, acquire new fans and retain current fans.
Transform the league marketing strategy to a season long go-to-market plan, overseeing execution and ensuring alignment with league email, social, creative and digital/media teams.
Collaborate with the league Marketing, Content and Creative teams to implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms.
Collaborate with the seasonal social media team on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned, supported and amplified.
Lead all local field marketing and grassroots activation efforts, including fan engagement, community event activations, and social responsibility efforts.
Build the local team brand, personality and reputation, appealing to key audiences, deepening fan love and engaging with fans, local partners and key stakeholders.
Execute activations, promotions, content capture, buzzworthy moments with local partners - e.g. sponsors, other sports teams, community organizations etc to build brand and engage with local sports fans and families.
Work with communications team to develop strategic initiatives to drive earned media and grow the brand.
Partner with team Sponsorship & Ticketing leads to develop campaigns and programs to drive revenue.
Collaborate with content team to drive storytelling, promotions and database growth initiatives across digital product.
Advance the league, local talent, players and coaches through local marketing efforts.
Generate ideas and facilitate fan engagement activations, gameday event planning and logistics.
Support game presentation by providing weekly information for the production timeline and run of show to ensure efficient operations and accuracy of game day scripts.
Manage game day staff, talent and other individuals working games and/or events.
Work with production and venue staff to direct the pre-show and gameday fan experience.
Source/build and keep fully staffed street and promotional teams who will help fulfill all the grassroots marketing efforts for the assigned market.
Manage the team marketing budget and deliver against key performance metrics for the Marketing function.