Director, SVOD & Membership Strategy
About The Position
We're looking for a Director of SVOD & Membership Strategy to lead the long-term strategic direction for both the SVOD and Membership lines of business (LOBs). Reporting to the VP of SVOD & Membership Strategy, you will define the vision, roadmap, and operating rhythm that guide how Crunchyroll acquires, engages, retains, and monetizes fans through world-class subscription and membership experiences. This role sits at the center of Crunchyroll’s subscription and membership flywheel, partnering across Product, Growth, Finance, Analytics, regional teams, and adjacent LOBs to drive subscriber growth, improve member value, and shape the future of Crunchyroll’s global fan ecosystem. You bring top-tier consulting and/or corporate strategy experience along with deep expertise in global DTC subscription businesses. You’re highly analytical, comfortable navigating ambiguity, and able to translate complex data and market dynamics into clear strategic direction and executive-level recommendations.
Requirements
- 12+ years of experience in top-tier strategy consulting and/or corporate strategy within media, technology, consumer platform, or subscription-based businesses, with deep expertise in global DTC subscription models including subscriber growth, retention, pricing, forecasting, lifecycle management, and LTV optimization
- 5+ years of leadership experience with a proven track record of building and leading high-performing teams
- Exceptional analytical, strategic thinking, and executive communication skills, including experience presenting to C-level stakeholders
- Strong interpersonal skills, emotional intelligence, and the ability to influence across highly cross-functional organizations
- Comfortable operating in ambiguous environments with evolving strategies and priorities
Nice To Haves
- MBA or equivalent advanced degree preferred
Responsibilities
- Lead annual and quarterly planning across SVOD and Membership, aligning strategic goals, financial performance, investment priorities, and operational execution
- Develop Crunchyroll’s multi-year roadmap for subscriber and membership growth using market insights, subscriber behavior, competitive intelligence, and regional opportunities
- Build strategic frameworks and operating rhythms that align the COO organization, Finance, regional teams, and flywheel LOB leaders
- Lead analytical deep dives into subscriber performance, retention, pricing, engagement, regional dynamics, and long-term growth drivers
- Partner with Finance on long-range subscriber, revenue, and unit-economic forecasting to guide investment and tradeoff decisions
- Identify and evaluate long-term growth opportunities across new business models, partnerships, platform innovation, and membership experiences
- Guide regional market prioritization and investment strategies through structured market and performance analysis
- Lead the evolution of Crunchyroll’s membership strategy, including tiering, pricing, benefits, segmentation, and fan value proposition
- Develop business cases and experimentation frameworks for new membership benefits, including KPI and LTV impact modeling
- Partner across e-commerce, events, games, manga, partnerships, and licensing to strengthen Crunchyroll’s connected membership ecosystem
- Support high-priority strategic initiatives and executive-level decision making for the Senior Management Team
Benefits
- Great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
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What This Job Offers
Job Type
Full-time
Career Level
Director
