Director, Strategy & Growth

TKO•New York, NY

3d•$130,000 - $160,000•Hybrid

About The Position

TKO Group Holdings, Inc. is a premium sports and entertainment company that owns iconic properties such as UFC, WWE, and PBR. The Strategy & Growth team is building strategic infrastructure to support the scaling of brand partnerships. This role will focus on developing frameworks, sector views, market intelligence, and intellectual capital for brand partnerships, which will also be used for consulting mandates for external clients. This is a strategic role focused on enhancing the business's strategic capabilities and leading consulting work.

Requirements

8–12 years in sports sponsorship, brand strategy, or commercial strategy.
Ideally a mix of advisory/consulting experience and operating experience on the agency, brand, or rights-holder side.
Genuine understanding of how brands think about sport and their investment decisions.
Experience building sponsorship valuations, activation strategies, or commercial propositions for major sports properties or brands.
Credibility with senior commercial people.
Breadth across multiple sports, geographies, or brand categories.
Comfortable with numbers, including sponsorship valuations, market sizing, and ROI analysis.
Strong communication skills, including writing pitches, building decks, and presenting confidently to senior audiences.
Naturally collaborative, with the ability to build good relationships across teams.
Genuine interest in brands and sport, with the ability to follow brand activities and identify changes.
Ability to juggle multiple tasks, including supporting live consulting work, building frameworks, and handling ad hoc projects.

Nice To Haves

Time at a sponsorship agency or in a brand sponsorship function.
Understanding of media rights and how sponsorship and media strategies overlap.
Experience with sponsorship measurement tools (e.g., Nielsen Sports, GumGum, Relo Metrics).
Understanding of digital and social activation in sport.
MBA preferred.

Responsibilities

Build the strategic infrastructure brand partnerships needs to scale, including sponsorship valuation methodologies, sector frameworks, market intelligence, and repeatable approaches for pitches, renewals, and new business.
Develop sector views (e.g., automotive, financial services, tech, luxury) to understand how brands in each category approach sport and identify opportunities.
Lead consulting mandates in sponsorship strategy, commercial model design, and brand portfolio strategy, managing engagements from scoping to delivery.
Win new consulting work by leading proposals, developing hypotheses and investment recommendations, and contributing to business development.
Collaborate with the brand partnerships team on complex commercial questions, providing an outside-in perspective and analytical depth.
Work with the data and insights team to build evidence around fan engagement, reach, and brand impact.
Develop IMG's understanding of media and creative agencies and their decision-making processes.
Contribute to broader Strategy & Growth projects where brand or sponsorship expertise is valuable.