Director, Strategic Initiatives

ServiceNowSanta Clara, CA
$192,400 - $336,700Hybrid

About The Position

The Director, Strategic Initiatives is a cross-functional role responsible for driving the team’s most high-visibility engagement programs. This role serves as the operational and strategic engine behind the ServiceNow.org Strategic Advisory Board, marquee ServiceNow.org events/programs and select Corporate Affairs engagements. The ideal candidate combines executive-level presence, exceptional project management discipline, and the ability to innovate and translate strategic intent into flawless execution. The ideal candidate is a proactive self-starter who thrives in ambiguity, drives alignment across diverse stakeholders, and leads through influence in a fast-paced global environment. Success in this role requires strategic acumen, exceptional program leadership, executive communications expertise, operational excellence, and a consistent focus on delivering measurable impact. Direct program scope includes: Strategic Advisory Board membership management and governance 5–8 major annual events across ServiceNow.org portfolio Cross-functional team coordination spanning ServiceNow.org, Strategic Relations, Communications, Government Affairs, Global Impact, and Marketing

Requirements

  • 12+ years of progressive experience in strategic programs, corporate affairs, events, or executive communications
  • Demonstrated track record managing complex, cross-functional programs at a global scale
  • Experience supporting or engaging with C-suite executives and external senior stakeholders (board members, policymakers, NGO leaders)
  • Exceptional written and verbal communication skills; ability to develop executive-grade content
  • Strong command of project management methodologies; proficiency with project tracking tools
  • High emotional intelligence with the ability to influence without authority across functions and geographies

Nice To Haves

  • Experience in an engagement related role within a Fortune 500 technology company
  • Experience with Dynamics or equivalent CRM; understanding of lead management and marketing ops workflows
  • Background in nonprofit or social impact programming a plus

Responsibilities

  • Serve as the executive program lead for the ServiceNow.org Strategic Advisory Board, ensuring it operates as a high-impact governance and thought leadership body.
  • Lead end-to-end recruitment of 2+ new Board members, including candidate identification, executive vetting, and contracting
  • Manage the relationship with current board members, keeping engaged and serving as main point of contact
  • Develop and maintain onboarding collateral; ensure materials reflect current organizational strategy and priorities
  • Own the Board meeting calendar, send pre-read packages, and manage logistics for in-person convenings including venue and facilities coordination
  • Curate meeting agendas, commission content, and brief facilitators to ensure sessions drive strategic value
  • Design and manage the Executive Dinner series tied to Board engagement and executive relationship-building
  • Lead high-complexity, high-visibility strategic initiatives that span multiple business units, requiring executive stakeholder management and disciplined delivery.
  • Serve as Program Director for enterprise-wide strategic projects (e.g., World Works Initiative), aligning cross-functional teams to shared milestones
  • Develop project charters, RACI frameworks, workstream plans, and executive status reporting
  • Proactively identify risks, resolve blockers, and escalate appropriately to ensure on-time delivery
  • Own post-event engagement tracking and ROI measurement frameworks; present results to senior leadership
  • Act as the senior project lead for ServiceNow.org's event portfolio, ensuring cohesive execution, brand consistency, and measurable business outcomes.
  • Own end-to-end project management for key events including Knowledge, NetHope, World Forums, select Summits, and GovForum
  • Drive bi-weekly project meetings, kick-off calls, KBYG sessions, and workstream check-ins with full accountability for action items and deadlines
  • Manage sponsorship package timelines and ensure deliverables are met across internal and external partners
  • Identify and develop key customer narratives and messaging for keynotes and sessions; source and prepare internal and external speakers
  • Create executive-ready slides and talk tracks, lead speaker preparation and rehearsal processes
  • Keep senior leadership informed with metrics dashboards and accountability frameworks
  • Ensure CRM hygiene in Dynamics; activate post-event lead follow-up process in partnership with marketing

Benefits

  • health plans
  • flexible spending accounts
  • a 401(k) Plan with company match
  • ESPP
  • matching donations
  • a flexible time away plan
  • family leave programs
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