Director, StableFX Strategy & GTM

Circle • Los Angeles, CA

2d • $212,500 - $272,500 • Remote

About The Position

As the Director, StableFX Strategy & GTM, you will define and execute the growth strategy for StableFX, Circle's institutional marketplace for stablecoin-based foreign exchange. Working across Product, Capital Markets, Partnerships, Marketing, Compliance, and Commercial teams, you will determine where StableFX wins, who it wins with, and how it scales. This role goes beyond traditional business development, product management, or product marketing. Success comes from identifying market opportunities, defining ideal customer profiles, building scalable go-to-market motions, and developing the network effects that drive marketplace growth. You will operate across the three sides of the StableFX ecosystem — issuers, makers, and takers — shaping issuer acquisition strategy, influencing liquidity and market-expansion initiatives, and leading customer acquisition and commercialization for takers. Partnering closely with Product and Capital Markets, you will bring market insight into product decisions while building the partnerships and growth programs that accelerate adoption. As the voice of the market, you will help Circle identify where StableFX delivers differentiated value and translate those opportunities into scalable business outcomes.

Requirements

• 10+ years in strategy, growth, management consulting, business development, partnerships, or go-to-market leadership.
• Deep understanding of foreign exchange, liquidity networks, treasury infrastructure, payments, capital markets, or broader financial market structure.
• Demonstrated success defining and scaling new businesses, marketplaces, platforms, or networks from early-stage adoption through growth.
• Experience developing market strategy, customer segmentation and ICPs, commercialization frameworks, and go-to-market programs for complex B2B products.
• Proven ability to influence executive stakeholders and drive alignment across organizations without direct authority.
• Experience translating customer, market, and competitive insight into business strategy and product recommendations.
• Strong analytical and strategic problem-solving skills, with comfort navigating highly ambiguous environments.
• Experience building partnership strategies that drive measurable acquisition, adoption, liquidity, or revenue outcomes.
• Exceptional communication, stakeholder management, and executive presentation skills.

Nice To Haves

• Experience with stablecoins, digital assets, blockchain infrastructure, or crypto-native financial services.
• Hands-on experience with electronic trading, liquidity management, market structure, or trading venues.
• Experience working with banks, payment companies, remittance providers, OTC desks, exchanges, market makers, or other regulated financial institutions.
• Familiarity with beta programs, onboarding design, and customer adoption frameworks.

Responsibilities

• Define and execute the growth strategy for StableFX.
• Determine where StableFX wins, who it wins with, and how it scales.
• Identify market opportunities, define ideal customer profiles, build scalable go-to-market motions, and develop network effects.
• Shape issuer acquisition strategy, influence liquidity and market-expansion initiatives, and lead customer acquisition and commercialization for takers.
• Bring market insight into product decisions while building partnerships and growth programs.
• Identify where StableFX delivers differentiated value and translate opportunities into scalable business outcomes.
• Develop and socialize a comprehensive StableFX growth strategy.
• Define and prioritize target segments and ideal customer profiles.
• Assess competitive positioning and identify differentiation opportunities.
• Build strong working relationships across teams.
• Establish operating rhythms for customer discovery and market feedback.
• Form an initial point of view on taker strategy.
• Launch strategic partnerships and commercial programs.
• Establish repeatable acquisition, onboarding, activation, and expansion motions.
• Influence roadmap priorities.
• Develop scalable strategies for acquiring high-quality institutional issuers.
• Expand StableFX liquidity by identifying and onboarding new market makers and other institutional liquidity providers.
• Build and execute the taker strategy end to end.
• Create commercialization frameworks.
• Develop a point of view on future expansion.

Benefits

• Flexible work environment where new ideas are encouraged.
• Base Pay Range: $212,500 - $272,500
• Equal opportunity employer.
• Participation in the E-Verify Program in certain locations, as required by law.
• Accommodations or assistance in interview process for disabilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed