Director, Sports Marketing

Omnicom Media US•New York, NY

4h•$90,000 - $215,000•Hybrid

About The Position

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe. Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization. Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world. This role will focus and oversees the Activation and Execution of partnerships portfolios as well as manage a team dedicated to support. Our purpose is to provide strategy, consultation, recommendations, and oversight regarding sports rights holders and team marketing initiatives for Optimum Sports’ clients.

Requirements

Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
7-10 years of relevant experience in sports
Expertise in partnership (rights holder) marketing
Extensive marketplaces contact network, particularly in the collegiate landscape e.g., Conferences and Mixed Media Rightsholders (Learfield/Playfly)
Extremely strong communicator and presenter, both written and verbal – in person and on conference calls
Creative thinker who can develop unique ideas, solutions, and programs
Highly organized, with the ability to manage and prioritize many simultaneous deliverables
Vast experience in end-to-end management of partnerships
Strong ability to effectively communicate ideas in both a written and verbal setting
Expert in industry knowledge and understanding of sports marketing, property marketing and media vernacular/trends
Ability to work well under pressure and deliver assignments under deadline
Strong management skills and the ability to be a team leader
High level of proficiency in word, excel, power point and online research
Solution oriented mindset with strong problem-solving skills
Efficient, organized and ability to handle multiple tasks
Self-sufficient, enthusiastic and proactively pursues assignments
Strong knowledge and understanding of sponsorship legal terms and contractual language
Extremely familiar with in-stadium partnership structure, assets, team dynamics, and overall sponsorship terminology
Familiar with digital world both related to sports specific sites as well as social channels and content strategies
Familiar with traditional sports media assets, strategy, trends and general terminology

Responsibilities

Build and Maintain agency relationships where applicable
Contribute to business growth including research, ideation, and presenting
Serve as the primary point of contact for senior agency stakeholders.
Interacts with members of other SBU’s as the respective disciplines of those SBU’s are pertinent to proposed and executed media investments and sponsorship marketing strategies
Key member and leader within the Property & Sports Marketing team
Support Optimum Sports account teams by providing consultation, strategic direction, and recommendations in fulfillment of partnerships under contract
Oversee and manage multiple team members within the Sports Marketing & Property Marketing Group
Manage day-to-day relationships on behalf of clients outbound with multiple sports teams and leagues
Present new partnership opportunities and annual sports strategic recommendations to senior level executives
Design decks and word documents that convey strategy supported with appropriate research
Produce and interpret relevant research from third party data, industry trades and additional sources
Proactive in identifying new projects and business opportunities with existing clients
Recognize and solve tactical problems; participate in development of strategic solutions
Develop clear understanding of clients’ business needs, KPI’s, goals and objectives
Supportive in business development and growing Optimum Sports
Contributes to company initiatives: business pitches and internal projects