Director, Sponsorships

MAJOR LEAGUE BASEBALL PLAYERS ASSO•New York, NY

16h

About The Position

MLB Players, Inc. (MLBPI) is seeking a strategic, commercially minded leader to manage and grow its sponsorship activation and revenue business. This role sits at the center of partner relationships, player marketing, and monetization—owning key accounts, driving activation strategy, and unlocking incremental revenue through player-driven platforms. Director, Sponsorship will interface across league partners, clubs, and agency relationships, ensuring best-in-class execution while identifying opportunities to expand revenue, increase partner value, and scale MLBPI’s sponsorship model.

Requirements

5 to 7 years in sponsorship sales, partnerships, and sports marketing
Experience managing brand relationships and integrated campaigns
Strong understanding of NIL, athlete marketing, and sponsorship landscape
Proven ability to drive revenue growth through partnerships and activations
Ability to operate across revenue management, strategy, and execution
Strong commercial instincts and partner-first mindset
Excellent organizational and communication skills
Ability to manage multiple stakeholders in a fast-paced environment

Responsibilities

Lead day-to-day relationships with MLB Official Partners (e.g., T-Mobile, Anheuser-Busch, Ford)
Develop, sell, and execute integrated programs across players, content, and events
Drive revenue growth through upsells, expanded player usage, and new asset development
Manage the MLB sponsorship dept relationships to foster positive relationships with partners and MLB staff
Ensure all contractual deliverables are fulfilled with a focus on quality and value
Lead business reviews and ROI storytelling to strengthen renewals and growth
Support development and management of strategic sales agency partnerships
Develop pricing models, packaging, and positioning of inventory
Partner with MLB Clubs to expand adoption and drive incremental use of players
Identify new use cases and categories for player rights monetization
Serve as MLBPI contact for external agencies for sponsorship collaboration
Contribute to deal structuring, pricing, and partner materials
Partner with VP, Partnerships to evolve and expand MLBPI’s sponsorship commercial strategy
Develop new activation platforms leveraging players, content, and events
Support sales narratives, proposals, and go-to-market materials
Track KPIs and improve internal processes to drive efficiency and scale
Monitor trends in NIL, athlete marketing, and content monetization
Support PI content strategy and the development of player-led content aimed at heightening player participation, creating partner value and revenue opportunities
Collaborate with content and production partners to ideate and execute campaigns
Support content-related upsell and standalone sales opportunities
Track performance and optimize partner KPIs and commercial outcomes