Director, Social Media

Hourglass Cosmetics•West Hollywood, CA

1d•$135,000 - $145,000•Hybrid

About The Position

The Director, Social Media owns Hourglass’ global organic social strategy, ensuring the brand continues to lead modern luxury beauty through best-in-class storytelling, content innovation, and community engagement. This role defines how the brand comes to life across owned channels while building scalable content and affiliate programs that strengthen brand desirability and drive business growth. Acting as a key cross-functional leader, this individual partners closely with Creative to build premium, social-first content, shapes campaign development to ensure social needs are integrated from concept through execution, and owns the global affiliate marketing strategy. The role leads and develops the Social & Affiliate team while partnering with Brand Marketing, Influencer, PR, Creative, and Regional Marketing. This role is ideal for a social media leader with sharp editorial judgment, a commercial mindset, and the taste to know that restraint drives desirability more than volume.

Requirements

Minimum 8 years of social media experience, preferably within prestige or luxury beauty
Experience owning organic social strategy and leading a team at scale
Experience building affiliate or creator commerce programs
Strong editorial and content judgment for a luxury audience
Proven cross-functional partnership with Creative, PR, and Influencer teams

Nice To Haves

You’re a STORYTELLER with a sharp eye for what belongs on a luxury brand’s feed
You’re COMMERCIALLY MINDED and connect content and community to business results
You’re a strong LEADER who builds and develops high-performing teams
You have TASTE: you know restraint drives desirability more than volume

Responsibilities

Own the organic social strategy across all platforms
Define and continually evolve the Hourglass social identity to ensure the brand remains culturally relevant, modern, and aspirational
Develop channel strategies that strengthen brand awareness, engagement, and community growth
Partner closely with Creative to build scalable content creation models that deliver premium, social-first assets
Develop and own long-term social content strategy, partner with Social Art Director to brief and create content for owned social channels
Influence campaign development to ensure social needs are integrated from concept through execution
Lead editorial planning, publishing, community management, and channel optimization
Own the global affiliate marketing strategy and identify opportunities to expand creator commerce while protecting the luxury positioning of the brand
Identify emerging technologies, platforms, and content innovations that keep Hourglass at the forefront of luxury social marketing
Lead and develop the social & affiliate team while partnering closely with Regional Brand Marketing, Influencer, PR, Creative, and Global Marketing
Partner with regional teams to source additional content opportunities for use on owned social