Director, Social Media & Digital Engagement

Truth Initiative • Washington, DC

1d • $135,000 - $140,000 • Hybrid

About The Position

The Director, Social Media & Digital Engagement will join Truth Initiative’s Marketing team and lead the development and execution of an innovative, comprehensive strategy for EX Program’s owned digital channels to drive brand awareness, engagement, and enrollment into the program – an industry leading resource that helps people quit nicotine addiction. This role requires a visionary leader with deep expertise in social and digital platforms, content strategy, and analytics. This is an opportunity to shape a consistent and relevant social presence for an emerging brand by leading a team responsible for breakthrough, socially engaging content aimed at capturing the attention of young people across all stages of the nicotine use journey.

Requirements

• The ideal candidate must have a bachelor's degree with 8 years of related experience in the advertising, communications or marketing industry.
• The individual needs a strong track record of developing and optimizing owned social content for brands that engage, inform and motivate actions.
• They should be savvy and detail-oriented with a deep understanding of social media and digital marketing, and provide not only data analysis, but thought leadership focused on delivering the best ROI for ongoing campaigns.
• They must possess excellent communication skills, with the ability to work independently and efficiently on concurrent projects and with internal staff and outside partners/vendors.
• Expertise in social media analytics tools (e.g., Sprout Social, Hootsuite, Google Analytics).
• Individual must be able to manage multiple tasks simultaneously in a fast-paced, dynamic work environment.
• Ability to manage projects throughout their entire life cycle in collaboration with internal and external team members.
• Experience in content management, campaign optimization, and creative development.
• Ability to analyze performance data and make recommendations on how to optimize content and channel strategies accordingly.
• Strong understanding of paid social advertising and budget management.
• Exceptional communication, leadership, and project management skills.
• Creative thinker with a data-driven approach to decision-making.
• Knowledge of SEO and its intersection with social media.
• Familiarity with emerging platforms and technologies (e.g. AI-driven tools).

Responsibilities

• Create and implement comprehensive social media content strategies, including establishing KPIs and success benchmarks, to engage and grow audiences against our youth and young adult-facing owned social channels.
• Ensure the consistent delivery of effective brand content for all EX Program owned social channels and campaign website experiences, including video assets from content creators.
• Consider the full user journey from social engagement through the website into the product, and partner with the analytics team to analyze performance metrics (engagement, views, etc.), make real-time optimizations to meet or exceed success benchmarks, and report on social content effectiveness within the marketing mix.
• Lead the coordination of a cross-functional working group that brings together internal stakeholders to collaborate on the consistency, efficiency, and effectiveness of digital engagement strategies for all organizationally owned platforms.
• Stay ahead of emerging trends, platform updates, and best practices to ensure the EX Program brand can innovate and remain relevant to our youth and young adult audiences within the social media landscape.
• Develop, mentor, and guide a team of social media professionals, fostering collaboration and expertise.
• Develop and manage budgets and vendors across various initiatives for owned channels.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees