Director, Digital Media

Orchestra•Washington, DC

3d•$95,000 - $105,000•Hybrid

About The Position

We are seeking a Director, Digital Media to join our growing paid media team. This role is ideal for a media professional ready to take on greater strategic ownership while remaining close to execution. In this role, you'll lead digital paid media planning for clients in issue advocacy, public affairs, political campaigns, and related areas. You’ll manage daily client relationships, oversee campaign performance from strategy and planning to buying and reporting. Reporting to the Senior Vice President of Digital, you'll collaborate closely with Account Directors and leadership to shape strategy, address challenges, and ensure campaigns deliver measurable impact. You will also be responsible for managing the digital media planning team. The ideal candidate is both strategic and hands-on, comfortable building media plans, optimizing campaigns, leading client conversations, and effective project management in a fast-paced, collaborative environment. The ideal candidate needs to possess strong leadership and managerial capabilities, including the ability to manage numerous people in a fast-paced environment.

Requirements

4-7 years of experience planning, buying, and managing paid digital media campaigns
Demonstrated experience working on political advertising, advocacy, public affairs, or issue-based campaigns
Familiarity with political and social issue advertising regulations and platform policies, strongly preferred
Strong hands-on experience across major advertising platforms such as Meta, Google Ads, and programmatic partners (Stackadapt, MiQ, etc.)
Proven ability to manage multiple campaigns and client accounts simultaneously in a fast-paced environment
Strong analytical skills with the ability to translate performance data into strategic insights and recommendations
Excellent written and verbal communication skills, including experience presenting to clients
High attention to detail, strong organizational skills, and consistent follow-through
Experience mentoring or supervising junior team members, formally or informally

Nice To Haves

Agency experience managing multi-channel campaigns
Experience working in high-pressure, time-sensitive campaign environments

Responsibilities

Lead multiple client accounts at one time, most with multiple end-to-end, digital advertising campaigns; join weekly calls, present findings and proactive suggestions, actively participate in strategic conversations and collaborate to solve problems
Develop paid media strategy, translating short- and long-term client goals to digital KPIs and maintaining a comprehensive work plan for internal and external teams
Create media plans from scratch, taking big picture ideas and identifying the digital platforms and tactics that will help meet goals
Manage and advise on the execution and optimization of digital ad campaigns across a variety of platforms, including Meta Business Manager, Google Ads, self-serviced DSPs, and more
Create and review detailed reports, providing the big-picture analysis, recommendations and actionable takeaways to senior client contacts
Work with the accounts team to stay up-to-date on all client news, events and priorities
Problem-solve and troubleshoot in ads platforms when crises inevitably arise
Stay on top of digital advertising trends and ever-changing platform policies for political and cause-based advertisers; regularly share updates to internal and client teams on changes or new opportunities
Work closely with the SVP of Digital to manage the growth of the digital media team and future media planners, including hiring and supervising staff.
Work closely with the SVP of Digital to pitch new business and proactively seek out new client opportunities, tapping into your professional network for leads
Manage the day-to-day relationship with external digital media buyers and vendors as necessary