Director Social Media CPG

icreatives•Los Angeles, CA

8d•$150,000 - $190,000•Hybrid

About The Position

As the Director of Social Media,CPG you'll lead the charge in shaping their global presence for their online brands. Get ready to dive into an exhilarating journey, spearheading the launch and growth of a new premium brand, supported by a very successful global consumer products company. In this role, you will: - Take the reins in managing and expanding the brand reach on social media platforms across the globe - Craft innovative and impactful social media strategies, perfectly aligned with our company's vision and initiatives - Cultivate a positive and engaging consumer sentiment that resonates with our audience Supervise the creation, distribution, and community management of content across prominent social media platforms such as Instagram, Twitter, Facebook, TikTok, and Pinterest. - Collaborate seamlessly with agency, Brand, and Marketing teams to support powerful campaigns - Unleash your creative genius by implementing captivating ideas and promotions that boost relevance, engagement, and community growth - Stay one step ahead of social media trends, utilizing cutting-edge practices to enhance customer experience and drive sales - Set and track performance goals, dive into data analysis, and present actionable insights for continuous improvement - Lead and inspire an in-house Social Media team, taking home awards for your team's brilliance

Requirements

A solid track record of 10-12 years successfully managing and launching social media programs for new and legacy brands, preferably in the Consumer Product Industry
Global experience that adds a unique perspective to your approach
Proven expertise in building and leading high-performing teams, with exceptional EQ and people management skills
A strategic mindset that has driven successful organic growth campaigns, resulting in impressive sales outcomes
Sharp business acumen and an innate ability to analyze social data and measure KPIs that impact business performance
Mastery in presenting ROI to senior leadership, with the proficiency to leverage digital tools for game-changing insights
Collaborative finesse in building strong cross-functional relationships that foster innovation and creativity

Responsibilities

Managing and expanding brand reach on social media platforms globally
Crafting innovative social media strategies aligned with company vision
Cultivating positive consumer sentiment
Supervising content creation, distribution, and community management across social media platforms
Collaborating with agency, Brand, and Marketing teams for campaigns
Implementing creative ideas and promotions to boost engagement and growth
Staying ahead of social media trends to enhance customer experience and drive sales
Setting and tracking performance goals, analyzing data, and presenting actionable insights
Leading and inspiring an in-house Social Media team