Director, Social Commerce & Affiliate

HAUS LABS BY LADY GAGA•El Segundo, CA

About The Position

The Director, Social Commerce & Affiliate at Haus Labs will lead the strategy, expansion and operations for social commerce and affiliate channels, with a focus on TikTok Shop. This role will drive scalable growth through innovative, KPI-driven, and best-in-class strategies; building a massive, revenue-generating community of brand-aligned creators.

Requirements

Experience leading social commerce and scaling TikTok Shop
Strong experience nurturing affiliate relationships across LTK, ShopMy, and TikTok Shop
Demonstrated success building a brand-aligned, profitable, in-house affiliate strategy
Experience managing a TikTok Shop agency
Skilled at writing creative briefs
Able to design and scale creator systems that produce consistent performance
Capable of building structure and processes
Analytical and creative, you understand how one informs the other
You thrive on building relationships
Comfortable in a fast paced, growth oriented environment
At Haus Labs, how you communicate is as important as what you communicate. We are seeking driven team players with strong communication skills and enthusiasm for collaboration.
You’re a self-starter who possesses an entrepreneurial spirit.
You thrive in a fast-paced, agile environment.
You are a team player who approaches solutions from a place of curiosity and positivity.
We are seeking HAUSmates who welcome constructive criticism and have an impeccable attention to detail.

Responsibilities

Manage social commerce and affiliate relationships for Haus Labs as well as channels and agency partnerships including Tik Tok Shop, ShopMy, LTK, and Rakuten
Build an innovative, scalable foundation for long-term success, aligned with overall business and growth goals
Create performance dashboards to track and monitor KPIs that roll up to broader channel and company goals including traffic, sales, and CAC
Drive full channel ownership with a comprehensive strategy inclusive of organic, paid, creator-driven, and offer-based initiatives to achieve growth and GMV goals
Manage channel roadmap and P&L
Manage the creator program including sourcing, onboarding, and co-managing our entire affiliate and creator ecosystem, fostering 1:1 relationships with top affiliates
Manage agency to drive disruptive, scalable, and profitable initiatives
Plan and collaborate with key stakeholders, including brand and influencer marketing to ensure alignment across the business
Manage and foster relationships with TikTok to drive winning channel plans, and unlock new opportunities, media programs, and strategies
Own merchandising, coupon strategy and execution of live-shopping events
Analyze TikTok Shop affiliate data to identify top-performing cohorts and optimize commission structures for maximum ROI
Continuously test new and innovative opportunities with clear goals and next steps
Conduct market and platform research to inform creative strategies that translate into sales
Establish workflows, Standard Operating Procedures, and content calendars to ensure smooth, high-quality content production and timely delivery
Build relationships and expand affiliate network across a broad range of talent and publishers
Scale UGC and influencer content needs for DTC channel
Develop a framework for commission based affiliate partnerships that drive scalable revenue
Manage exclusive partnerships and offerings with key affiliates
Build brand awareness and drive net-new traffic through affiliates
Work to secure key placements with publishers that align with brand + product messaging
Create/implement new publisher strategy that shows true incremental lift