Director, Affiliate Activation

HighLevel

22h • Remote

About The Position

As the Director, Affiliate Activation, you are a strategic leader responsible for driving engagement, productivity, and revenue growth within HighLevel’s affiliate ecosystem. You understand that affiliate success is directly tied to enablement, activation, and sustained engagement — and you build scalable programs that turn affiliates into high-performing growth partners.

You thrive in fast-paced, high-growth environments and bring a strong blend of strategy, execution, relationship management, and performance analytics. You are passionate about building systems that empower affiliates to succeed while aligning activation efforts with broader company revenue objectives.

Requirements

• Strategic & Revenue Mindset
• Proven ability to design and execute partner activation strategies that drive measurable revenue growth.
• Strong understanding of affiliate marketing models, partner ecosystems, and SaaS revenue dynamics.
• Experience scaling partner activation programs in a high-growth environment.
• Operational Excellence
• Strong project and program management capabilities.
• Experience building systems, workflows, and scalable processes.
• Ability to manage multiple initiatives simultaneously with strong attention to detail.
• Leadership & Influence
• Exceptional cross-functional collaboration skills.
• Strong executive communication and stakeholder management abilities.
• Analytical & Data-Driven
• Strong comfort with performance metrics, reporting dashboards, and ROI analysis.
• Ability to translate data into actionable strategic decisions.
• Experience / Education
• 12+ years of total experience in affiliate marketing, partnerships, revenue growth, or related GTM roles. 5+ years in a leadership or strategic program ownership role.
• Experience in B2B SaaS, tech, or high-growth startup environments preferred.
• Proven track record of driving revenue through affiliate or partner ecosystems.
• Bachelor’s degree in Business, Marketing, or related field (preferred) or equivalent experience.

Nice To Haves

• Experience leading and developing high-performing teams (preferred).
• Experience in B2B SaaS, tech, or high-growth startup environments preferred.
• Bachelor’s degree in Business, Marketing, or related field (preferred) or equivalent experience.

Responsibilities

• Affiliate Activation Strategy & Leadership
• Develop and own the end-to-end affiliate activation strategy to increase engagement, revenue contribution, and retention.
• Design scalable activation frameworks to move affiliates from onboarding → engagement → revenue generation → advocacy.
• Define activation KPIs and performance benchmarks aligned with company growth goals.
• Partner with executive leadership to align affiliate activation initiatives with overall GTM strategy.
• Onboarding & Enablement
• Build and optimize structured onboarding journeys for new affiliates.
• Develop training programs, toolkits, and content that enable affiliates to market and sell effectively.
• Collaborate with Marketing and Product teams to ensure affiliates have up-to-date messaging, offers, and positioning.
• Create segmented activation strategies for different affiliate tiers (e.g., new, mid-tier, top performers).
• Engagement & Revenue Growth
• Drive campaigns and initiatives that increase affiliate participation and output
• Implement incentive programs, contests, and performance-based recognition strategies.
• Identify high-potential affiliates and develop targeted growth plans.
• Monitor affiliate lifecycle metrics and proactively address drop-off points.
• Cross-Functional Collaboration
• Work closely with Marketing, Revenue, Product, and Customer Success teams to align messaging and growth initiatives.
• Partner with Data/Analytics to track performance, attribution, and ROI.
• Collaborate with Operations to improve systems, reporting, and automation.
• Performance Analytics & Optimization
• Own reporting on activation metrics including time-to-first-sale, active affiliate rate, revenue per affiliate, and churn.
• Use data-driven insights to continuously refine activation strategies.
• Forecast affiliate revenue contributions and identify growth opportunities.
• Present activation performance and strategic insights to leadership.
• Team Leadership (if applicable)
• Build, mentor, and scale an Affiliate Activation team.
• Establish clear goals, accountability frameworks, and development plans.
• Foster a culture of ownership, collaboration, and performance excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Director