Director, SMB Sales

Boulder Heavy Industries•Boulder, CO

24d•$110,000 - $120,000•Remote

About The Position

Local Hero is seeking a hands-on, growth-focused Sales Director to lead our SMB sales practice. This role combines leadership, coaching, and accountability to drive cold-to-close sales and subscription revenue through our franchise and agent markets. While you’ll occasionally join sales calls yourself, your primary mission is to develop the team, refine processes, and ensure quota attainment through structure, enablement, and execution. Local Hero is a MAAP – Marketing as a Platform – technology company that blends local digital media, dynamic ad creation, self-serve technology, and full-service value to create custom campaigns and increase consumer traffic for national brands and local franchisees. This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in: Colorado, Florida, Illinois, Kansas, Michigan, Missouri, New Hampshire, New York, North Carolina, Ohio, Pennsylvania, Texas, Utah, Virginia, Wyoming, Washington DC, and Puerto Rico Relocation assistance is not provided. Please do not apply if you do not reside in one of the above locations. If you’re a natural coach who thrives on building repeatable success, we want to meet you.

Requirements

Bachelor’s degree or equivalent work experience
6+ years in B2B or SaaS sales, with at least 3 years of sales leadership experience
Proven record of building, coaching, and retaining successful sales teams
Deep familiarity with SMB, franchise, or multi-location sales environments especially in insurance or restaurant verticals
Proficiency in HubSpot CRM (reporting, forecasting, and pipeline management)
Strong communication and presentation skills — you lead from the front
Highly organized and data-driven, with the ability to identify and remove roadblocks for your team

Nice To Haves

You’ve built or scaled a high-velocity SMB sales motion (ideally franchise or channel-based)
You’re a coach at heart — you measure success by your team’s growth, not just your own deals
You know how to balance KPIs with morale and motivation
You thrive in dynamic, fast-growth environments and aren’t afraid to iterate
You’re proactive, confident, and deeply collaborative
You can toggle seamlessly between strategy, execution, and enablement

Responsibilities

Provide hands-on coaching and guidance to motivate and steer a growing sales team
Support daily sales activity across inbound and outbound channels — ensuring consistent messaging, qualification, and follow-up standards
Review and report sales metrics (pipeline, conversion rates, ACV, cycle time, win/loss) consistently to leadership
Own forecasting and pipeline accuracy in HubSpot
Partner closely with Marketing and Customer Success to align lead flow, nurture strategies, and customer retention handoffs
Develop playbooks and training plans to continuously improve team performance and onboarding efficiency
Occasionally run or join client sales calls — modeling best practices for discovery, demoing, and closing
Optimize systems and workflows for efficiency, visibility, and scalability
Drive accountability for activity, quality, and results across your team

Benefits

Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office
Time off is as important as hard work! Salaried employees are on a Flex PTO plan
Generous holidays including a reduced schedule between Christmas and New Year’s
We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums
Access to Flexible Spending Accounts Plan
Matching traditional and Roth 401k
Employee Assistance Program
Supplemental tenure-based leave: self-care and family first
Life Insurance
Legal Assistance plan
Pet Insurance discount through the ASPCA
A killer culture with team members who have your back!
In-person and virtual connection points for culture building and team members who have your back!