Executive Director, Slate Product Strategy Director

JPMorgan Chase & Co.•Wilmington, DE

4d•$171,000 - $260,000

About The Position

The Director will lead end-to-end marketing and portfolio growth strategy for a credit card portfolio, translating business goals into customer-centric plans across acquisition, engagement, spend, retention, and profitability. This role requires superior analytical skills and a deep, practical understanding of credit risk management to ensure growth strategies are both impactful and responsibly managed—particularly across mass-market credit products, including poor-to-fair credit segments. The Director partners closely with Product, Analytics, Finance, Risk, Compliance/Legal, Brand/Creative, Channel owners, and Operations to develop strategies, identify growth opportunities, and drive integrated go-to-market and lifecycle initiatives.

Requirements

MBA or equivalent graduate degree (or commensurate strategic/portfolio leadership experience in lieu of a formal MBA-equivalent program, if your posting standards allow).
8+ years of experience in product marketing, portfolio marketing, lifecycle marketing, or growth marketing, with substantial experience in credit cards and/or mass-market consumer credit products.
Extensive experience serving mass-market credit customers, including poor-to-fair credit segments (e.g., near-prime/subprime populations), with demonstrated ability to drive growth while managing risk and economics.
Superior analytical skills with demonstrated ability to translate complex data into strategy and action; experience partnering with analytics teams on segmentation, experimentation, and optimization.
Very extensive understanding of credit risk management, including how underwriting, risk appetite, loss dynamics, and portfolio controls interact with acquisition and lifecycle marketing.
Proven ability to influence stakeholders and lead in a highly matrixed environment; strong written and verbal executive communication.

Nice To Haves

Experience operating within regulated financial services and navigating Risk/Compliance/Legal review processes for marketing.
Familiarity with rewards economics, pricing/fee structures, and profitability drivers for credit cards across mass-market segments.
Experience launching new products/features and leading high-visibility portfolio initiatives.
People leadership experience (if role includes direct reports) or strong track record of mentoring and leading through influence.

Responsibilities

Own annual/quarterly portfolio marketing strategy (target segments, value propositions, offers, channel mix, messaging frameworks) aligned to P&L, credit performance, and product roadmap.
Partner with Credit Risk and Analytics to ensure acquisition and lifecycle strategies are aligned to risk appetite, underwriting, line management, and loss/profitability outcomes—especially for mass-market and poor-to-fair segments.
Develop strategies across the lifecycle—prospecting/acquisition, onboarding, activation, engagement/spend growth, retention, hardship-aware retention where applicable, and win-back.
Lead insight-driven strategy using customer behavior, credit performance signals, competitive landscape, and market trends; translate findings into actionable plans and positioning.
Shape offer strategy (e.g., rewards, pricing, benefits, promos) with strong understanding of economics and risk trade-offs; partner with Finance/Risk to build business cases.
Lead integrated GTM plans for new features/benefits and major campaigns; align cross-channel execution (digital/owned/paid/partner channels as applicable).
Define KPIs and measurement plans; monitor performance (including credit and profitability metrics), diagnose results, run test-and-learn agendas, and iterate strategy based on outcomes.
Drive alignment across Product, Risk, Compliance/Legal, Analytics, Brand/Creative, Tech, and Channel teams; manage governance, approvals, and delivery timelines.
Build crisp narratives for senior stakeholders—strategy decks, business cases, results readouts, and roadmap updates.