Director, Shopping Revenue Strategy

Apartment Therapy Media•New York, NY

1d•$130,000 - $150,000•Onsite

About The Position

Apartment Therapy Media is seeking a full-time Director, Shopping Revenue Strategy to join their dynamic team. This role will report directly to the CEO. The Director, Shopping Revenue Strategy will be responsible for creating and implementing strategies to maximize affiliate and commerce revenue across Apartment Therapy, The Kitchn, Cubby, and Dorm Therapy. The ideal candidate will be self-motivated, collaborative, creative, and data-driven, with a deep understanding of the affiliate revenue landscape, a team-player mentality, and a positive attitude.

Requirements

7-10 years of experience in e-commerce and shopping strategy
Familiarity with paid media trends and best practices
Analytically driven, with a proven track record of successful partnership development
Demonstrated ability to deliver on retail key performance metrics & ROAS (return on ad spend) goals and guarantees
Strong writing & communication skills, able to work with executives and new professionals alike to easily explain complex concepts and influence decision-makers
Self-starter, team player, and strong collaborator
Strong experience with platforms like Google Workspace, Google Analytics, Trackonomics, Commission Junction, Impact Radius and Amazon Associates.

Nice To Haves

Previous experience working at a consumer publisher (a company that produces and distributes content) strongly preferred

Responsibilities

Oversee the day-to-day operations with the Editorial Director of the Shopping Team, and direct management of affiliate networks, partners, and paid media opportunities
Manage a small team to aid with partnerships and analytics
Forecast and measure annual, quarterly, and monthly Shopping revenue goals, performance, and profitability. Oversee delivery of daily revenue pacing and monthly reporting to the organization
Ensure the consistent growth of the paid media revenue stream through the identification and development of strategic partnerships. Collaborate with the Director of Revenue Intelligence to ensure our offerings are competitive
Research and develop new revenue streams in an effort to scale the E-Commerce business
Ensure the monetization of annual editorial programs and identify opportunities to improve and streamline processes (Gift Edit, Small/Cool, Kitchn Essentials)
Direct retailer and tentpole strategies for key shopping events such as Amazon Prime Day and Cyber Week
Attend affiliate marketing events and act as an ambassador on behalf of Apartment Therapy Media. Leverage these opportunities to grow existing partnerships and facilitate new relationships. Identify opportunities suitable for Direct Sales
Stay abreast of consumer and industry trends as well as the changing E-Commerce landscape
Collaborate with the Editorial Director to align on the direction and shop-forward content that will maximize page view and earning goals of the Shopping vertical
Partner with Sales on conversion focused proposals for clients. Oversee the execution of campaigns and provide analysis and measurement of KPI’s.
Collaborate with Marketing and Growth to expand the E-Commerce footprint as well as grow revenue through cross-departmental campaigns and projects
Partner with the Product Team to create and implement tooling and reporting that supports the seamless creation and performance tracking of affiliate content