Rheumatology Marketing

Sobi•Boston, MA

16h•Remote

About The Position

Sobi is seeking a passionate, strategic marketer for the Director/Senior Director, US Marketing role. This highly visible position will represent the first US marketing hire supporting the potential launch of a novel, oral therapy for a severe, rare form of gout. You will play a critical role in developing and executing the pre-launch and launch strategies for this asset across HCP and patient/consumer audiences. You will lead cross-functional teams, leveraging previous experience in disease-state strategy, customer segmentation, omnichannel, and branded promotion. The ideal candidate will have a proven track record of successfully launching and promoting therapies in the US rheumatology space. This role will report to the Executive Director, Immunology/Rheumatology Marketing. It will start as an individual contributor role with the potential to grow into a role with direct reports. This role is remote with a preference for candidates in/around Waltham, MA, to come into the office several times a month.

Requirements

Bachelor’s degree in Marketing, Business, or Life Sciences; MBA or other advanced degree preferred
15+ years of relevant pharmaceutical or biotech industry experience
5+ years of progressive people management experience in marketing roles of increasing responsibility
Broad commercial experience across U.S. HCP marketing, patient marketing, and omnichannel marketing required
Proven success leading U.S. product launches from pre‑launch through commercialization, managing high‑impact projects and tactics
Demonstrated ability to manage complex projects through Legal, Medical, and Regulatory review and approval
Strong understanding of key laws and regulations impacting the pharmaceutical industry (PhRMA Code, HIPAA, FD&C Act, Anti‑Kickback Statute) with a commitment to ethical and compliant practices
Experience working in a small‑to‑mid‑sized biopharmaceutical company is required
Ability to travel up to 30%
Strategic thinker with the ability to translate insights into actionable marketing plans and tactics
Comfortable translating complex clinical information, such as mechanism of action, trial designs, and efficacy/safety data, for both HCP and consumer audiences
Must thrive in a fast‑paced, results‑driven environment, with the ability to manage ambiguity
Proactive self-starter who thrives both independently and in team settings; skilled at leading without formal authority
Adept at shifting between strategic leadership and hands-on execution as needed
Experienced in managing teams and influencing stakeholders across matrixed organizations
Strong project, vendor, and agency management skills, including resource allocation and budget oversight
Excellent communicator with proven ability to influence across functions and all organizational levels

Responsibilities

Develop initial launch strategy and high-level launch plan
Refine commercial opportunity assessment, including potential use cases across the disease continuum/lines of therapy
Lead development of initial product value proposition, including positioning/copositioning strategy and asset-specific lexicon recommendations
Develop initial recommendations related to HCP and patient prioritization and go-to-market model requirements
Lead cross-functional working group to align on a product SWOT and strategic imperatives, identifying major investment requirements e.g., DTC, media, field sales, patient services
Codify and maintain key launch strategies and assumptions in a brand plan
Build and work with cross-functional partners to execute a market development strategy inclusive of disease state education, PR/media, Ad Boards, and KOL/professional society engagement
Serve as the US commercial representative on the labeling strategy workstream
Collect stakeholder insights, monitor the competitive environment, and commission market research to inform the projects above
Lead the process to select key agency partners who will support the launch
Partner and align with cross-functional and global partners to establish launch readiness milestones, requirements, and timelines
Collaborate closely with the global team on the development of early US promotional assets e.g., brand book, logo, etc.
Develop and manage OPEX forecasts
Cultivate strong relationships and drive collaboration with all cross-functional partners, including sales, global commercial, regulatory, legal and compliance, medical, commercial operations, patient advocacy, patient services, field reimbursement, medical affairs, and market access.
Lead branded marketing efforts for the asset post-PDUFA, inclusive of brand plan, promotional campaign, and materials development, and omni-channel strategies
Collaborate with field teams to identify best practices, uncover needs/trends, and build relationships to improve consistency of brand strategy execution
Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving the success of initiatives over the long-term in a competitive market
Lead all national congress participation, including contracting, booth design, and internal coordination

Benefits

Competitive compensation for your work
Generous time off policy
Opportunity to broaden your horizons by attending popular conferences
Emphasis on work/life balance
Collaborative and team-oriented environment
Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments
Competitive 401(k) match to support your financial future.
Tuition and wellness reimbursements to invest in your personal and professional growth.
A comprehensive medical, dental, and vision package to prioritize your health and well-being.
Additional recognition awards to celebrate your achievements.
short-term and long-term bonuses