Director, Segment Marketing

Cambria•Eden Prairie, MN

2d•$134,000 - $168,000

About The Position

Cambria is looking for a Director of Segment Marketing to set the strategic marketing direction and lead the execution of integrated marketing plans for Cambria’s segment partners across North America. These segments include Commercial, Builder, Remodeler, and Retail. This role is responsible for developing and implementing segment marketing programs, lead generation campaigns, and brand campaigns for this audience. This role calls for a highly-strategic, dynamic leader with extensive experience leading companies in marketing planning and sales enablement processes. While a well-rounded foundation of cross-discipline marketing skills including digital marketing skills is important, equally so is the ability to adapt rapidly to evolving organizational and marketing needs. This key, strategic role requires the balance of strategy and execution with a focus on a strong roll-up your sleeves and ‘get it done’ mentality. This motivating leader must be able to think at a high-level and guide fast implementation and measurement.

Requirements

Extensive experience with traditional and digital marketing tactics including demand generation and ABM (account based marketing), from planning to execution
Experience in the commercial home, building or interior design industry preferred
Passionate, driven to succeed and be the best
Exceptional interpersonal, verbal, and written communication skills. Clear, articulate communication style; able to synthesize business complexity quickly
Experience leading teams, strong coaching and leadership skills
Strong process and project management skills
Influential skills to gain support and inspire others
Ability to develop and maintain strong working relationships with internal and external stakeholders
Excellent attention-to-detail
Strong passion to fiercely protect the Cambria brand
Experience using data and metrics to measure impact and determine improvements
Ability to thrive in a fast-paced, high-energy environment
Flexibility/ability to adjust to a changing business environmentStrong relationship builder who facilitates a positive culture both internally and with external partners
Takes personal pride in their work and delivers at pace
A future thinker, excellent future manager and positive mindset on what’s ahead
Excellent attention-to-detail
Experience using data and metrics to measure impact and determine improvements
Ability to thrive in a fast-paced, high-energy environment
Ability to travel
Bachelor’s degree in Marketing, International Marketing, Business, or similar field.
Requires 10 - 15 years’ marketing experience
Proficient in Google Suites (Docs, Sheets, Slides, Forms), CRM - Salesforce and project management software (i.e. – Workfront or similar programs).

Nice To Haves

Master’s Degree preferred.
Experience in the commercial home, building or interior design industry preferred

Responsibilities

Create and implement strategies, programs and tools that drive demand for our partners, including messaging platforms and promotions
Design, lead, and measure demand generation strategies to drive sales
Develop benchmarks and KPIs for all initiatives and demonstrate a results-driven approach to marketing
Regularly and effectively communicate with leadership to understand business dynamics and needs
Closely collaborate with segment leaders to integrate, implement and measure marketing strategies
Evaluate and deliver action plans and programs based on trends, competitive insights and metrics
Continually optimize business performance, identify opportunities for improvement and seek white space
Identify audience, industry and competitive trends, building action plans and programs to address issues and opportunities
Lead, mentor, and coach the team on a continual basis; developing clear goals and action plans