Manager - Key Account

METROLINA GREENHOUSES LLC•Huntersville, NC

4h•Hybrid

About The Position

The Director, Sales leads one of Metrolina’s Customer Retail Teams and serves as the strategic and operational owner for the assigned key customer. This role is accountable for driving profitable top-line growth, ensuring customer alignment, and delivering disciplined execution across the sales organization. The Director leads and integrates the efforts of the Key Account Manager, Marketing Manager, Field Sales Representative (retailer applicable), and merchandising teams (retailer applicable) to translate customer strategies into actionable plans that drive results across the Customer’s corporate, regional, and store levels. Through data-driven analysis, seasonal forecasting, and continuous refinement of sales strategies, this position ensures alignment between customer objectives and Metrolina’s operational and financial goals while serving as the senior customer advocate.

Requirements

Strategic Leadership: Ability to translate customer and consumer insights into actionable sales strategies.
People Leadership: Proven experience leading, coaching, and developing high-performing teams in fast pace dynamic environment.
Customer Advocacy: Strong ability to represent customer needs while protecting Metrolina’s profitability and operational integrity.
Analytical & Financial Acumen: Comfortable using data, forecasting models, and P&L insights to guide decisions including proformas, line reviews, and promotional strategies.
Cross-Functional Influence: Skilled at aligning diverse teams around shared goals.
Change Leadership: Ability to lead through complexity and evolving market dynamics.
Communication Excellence: Strong verbal, written, and presentation skills at all organizational levels.
Comfortable working in a fast-paced, seasonal, and customer-driven environment.
Bachelor’s degreerequired,Advanced degree preferred.
10+ years of relevant sales experience.
5+ years of sales leadership experience.
Ability to travel up to50% of the time.

Nice To Haves

Knowledge of horticulture, agriculture, or seasonal consumer goods is a plus.

Responsibilities

Own overall sales strategy and annual revenue targets for assigned customer.
Lead development and execution of Joint Business Plans, line reviews, ensuring alignment with customer priorities, KPIs, seasonal initiatives, and Metrolina capabilities.
Analyze sales performance, forecasting accuracy, and profitability to identify risks and opportunities.
Ensure sales strategies align with company objectives for growth, innovation, and cost efficiency.
Serve as senior escalation point for complex customer issues, negotiations, and performance challenges.
Provide strategic direction and coaching to ensure account-level strategies support both customer initiatives and greenhouse production requirements.
Review forecasts, analytics, and P&L performance to ensure data-driven decision making.
Partner with the KAM and marketing manager on pricing strategies, program development, and risk mitigation (credits if applicable, claims, item setup accuracy).
Align go-to-market strategies promotions with customer insights, category trends, and omnichannel opportunities support Joint Business Plans and sales objectives.
Partner on line reviews, program launches, and seasonal storytelling to drive sell-through.
Monitor sales targets, execution standards, and KPIs across the sales organization.
Translate strategic plans into clear priorities for sales, marketing, and field teams.
Assess sales efficiency and effectiveness, make adjustments as market conditions evolve.
Ensure strong communication rhythms between account teams and field operations.
Balance short-term execution needs with long-term customer development
Provides direction and prioritization for field sales resources in partnership with key account team.
Partner closely with Product Development and Marketing to create compelling, insight-driven programs.
Collaborate with Demand Planning and Replenishment to align forecasts with production capacity.
Support initiatives that improve operational efficiency and reduce non–value-added work.
Act as a change agent by driving new processes, tools, and ways of working.