Director, Sales - Target

Create Wellness, Inc.

3d•Remote

About The Position

Reporting into the SVP of Retail Sales, you will partner closely with senior leadership, brokers, and cross-functional teams across marketing, operations, and planning. This is a high-impact, highly visible role with direct ownership of some of Create’s most important retail relationships.

Requirements

5+ years of CPG retail sales experience with direct ownership of the Target account
Deep understanding of Target’s systems, cadence, and buyer expectations — with firsthand experience managing the relationship
Proven ability to manage and lead broker partners while maintaining full ownership of the business
Strong understanding of Target.com and omni-channel retail dynamics
Solid grasp of account P&L, promotional strategy, and retail math
Track record of driving both distribution gains and velocity at a major mass retailer

Nice To Haves

Experience at a high-growth supplement, wellness, beauty, or food & bev brand
Familiarity with Wegmans or other premium grocery accounts
Existing relationships within major broker networks
Experience scaling a brand from early retail entry to meaningful velocity and productivity

Responsibilities

Full ownership of the Target business end-to-end, including buyer relationships, line reviews, forecasting, promotional planning, trade management, and customer P&L
Development and execution of omni-channel strategy across in-store and Target.com to drive total account performance
Broker leadership, ensuring best-in-class execution while maintaining direct ownership of the relationship and strategy
Building and delivering compelling, data-driven business reviews to Target buyers
Cross-functional partnership with shopper marketing to develop and execute activation plans that drive velocity both in-store and online
Structured account planning including volume forecasting, promotional ROI, and distribution expansion strategy
Acting as a core commercial leader, partnering directly with the SVP of Retail and contributing to overall retail strategy