Director, Sales Planning - DTC

KEEN Footwear•Portland, OR

4d•$175,000 - $185,000•Hybrid

About The Position

The Director, Sales Planning - Direct-to-Consumer (DTC) leads the forecasting and strategic planning across Ecommerce and Stores collaborating with cross-functional stakeholders to drive long-term growth. Directs the sales-to-stock analysis for channels, and categories, collaborating with DTC stakeholders to develop tools and plans optimal business planning. This pivotal role drives excellence in sales planning and sales operations across the organization, supporting strong integration with US and DTC leadership, Merchants, Demand Planning, Customer Service, and Finance teams. The Director oversees comprehensive sales, productivity and inventory reporting and analysis, delivering executive-level metrics and key performance indicators (KPIs) for DTC in the US. This role drives market health in sales to stock, ST in market with proactive analysis of the business, category and key product franchises. Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

Requirements

Bachelor's Degree with a focus in Business, Merchandising, Economics, Finance, or related field required.
Minimum eight (8) years experience in merchandise planning/buying for Wholesale or DTC.
Minimum three (3) years of people leadership experience.
Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.

Nice To Haves

Experience in Ecommerce within the footwear industry is preferred.

Responsibilities

Leads and develops a planning organization, establishing talent strategy, capability building, and performance standards to drive brand and commercial outcomes.
Owns the Open to Buy process (Sales, Inventory, ASP) for DTC in the US Marketplace.
Owns the plan and forecast critical KPIs for DTC (Traffic, conversion, UPT, ASP)
Owns the DTC forecasting and analytics function, partnering with demand planning and finance to align forecasts with financial targets and operational plans.
Deliver insights for analysis at the weekly, monthly, quarter and seasonal cadences at the category, product and key-item levels to better understand and share out what is driving results for DTC.
Defines and directs ladder planning for categories and product franchises enabling long-term growth and inventory optimization.
Work collaboratively with core leaders to deliver focus and efficiency to DTC operating model, added focus in planning processes and business management.
Leads DTC target setting process throughout the integrated go-to-market (GTM) process.
Directs sell-through analysis and reporting, creating sophisticated dashboards in PowerBI, facilitating information sharing and insights for action with key stakeholders.
Defines KPI checks and balances, reporting systems, and execution strategies to support immediate business opportunities and revenue generation across DTC.
Leads overall inventory management, including management of bulks for DTC.
Communicate business performance to key stakeholders, identifying risks and opportunities with actionable recommendations to improve performance.
Defines KPI checks and balances, reporting systems, and execution strategies to support immediate business opportunities and revenue generation across DTC.