Director, Sales Operations

GumGum•New York, NY
•$174,000 - $210,500•Hybrid

About The Position

GumGum is seeking a Director, Sales Operations to manage the systems, data, and processes that drive revenue growth across global regions, products, and customer segments. This hands-on role sits between strategy and execution, partnering with regional sales leadership, Finance, Legal, and Product Marketing to translate complex planning rules and sales motions into Salesforce configurations, dashboards, and seller workflows. The ideal candidate will have deep technical CRM expertise, strong commercial judgment, and the ability to transform operational ambiguity into structured forecasting and scalable go-to-market execution. There is potential to lead a small team as the function matures.

Requirements

  • 8+ years of experience in sales operations, revenue operations, sales strategy, management consulting, or sales effectiveness.
  • Deep, hands-on experience owning a Salesforce environment in a complex B2B sales organization (Salesforce Admin certification preferred).
  • Proven track record of executing forecasting and sales planning cycles (territory, coverage, quota deployment).
  • Advanced analytical and modeling skills in Excel or Google Sheets, with working knowledge of BI tools like Tableau, Looker, or Power BI.
  • Strong understanding of sales compensation mechanics, quota setting, and pipeline management.
  • Excellent communication and presentation skills with the ability to turn complex data into actionable recommendations for executives.

Nice To Haves

  • Preferred background in ad tech, digital media, or SaaS across direct/agency sales motions and global regions.

Responsibilities

  • Partner with the Salesforce owner to manage CRM configuration, data models, and workflows to align with GTM rules.
  • Own the revenue reporting suite (pipeline, bookings, forecasts) and lead forecasting cadences with Sales leadership and Finance.
  • Execute annual and quarterly sales planning, including territory design, account assignment, coverage models, and quota deployment.
  • Deliver executive-ready performance analysis, regional business reviews, and account-level intelligence to sales leadership.
  • Provide operational inputs for incentive compensation plan designs, quota models, and payout administration.
  • Define and maintain sales processes, stage definitions, pricing approvals, and rules of engagement across global regions.
  • Lead onboarding, tool training, and change management for reps to drive effective adoption of CRM workflows and sales motions.

Benefits

  • Competitive base pay
  • Total rewards package
  • Emphasis on recognition, development, and wellness
  • Employer-matched 401(k) retirement plan
  • Potential participation in a bonus, commission, or stock incentive program
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