Director, Sales - NA Pack & Design Research

NielsenIQ•Chicago, IL

1d•Remote

About The Position

This is a remote position for candidates currently living in the United States. Exciting Opportunity: Drive the Growth of Pack & Design Research in North America. Are you passionate about unlocking the power of data to shape packaging and design strategy? We’re looking for a dynamic leader to support the growth of our Pack & Design business across North America. This is a unique opportunity to develop and sell winning programs that deliver deep consumer insights, fuel marketing effectiveness, and enable clients to strengthen their ability to stand out at shelf and meet consumer needs. If you thrive in a fast-paced, collaborative environment and are ready to make a measurable difference, we’d love to hear from you. Reporting to the Practice Area Leader, you’ll play a central role in driving client adoption of NielsenIQ’s Pack and Design solutions. This includes working closely with commercial teams to identify and nurture sales opportunities, shape compelling proposals, support/lead pitches, and guide clients toward the right solutions for their needs. The NA Pack & Design Director of Sales is accountable for accurately managing an active sales pipeline with consistent sales forecasting as well as prospecting, value creation, negotiating and closing deals. Your focus will be on delivering high value client opportunities, contributing to revenue growth, and helping position NielsenIQ as a trusted partner in Pack & Design research. This is an important business development role for someone who thrives on collaboration, influence, and turning opportunities into results.

Requirements

8+ years consultative working or sales success in Packaging and Design research (or similar consumer research), with experience leading high-value pitches, proposals, and RFP responses.
Previous experience in consulting, analytics, or consumer research roles focused on pack & design.
Strong command of the impact successful pack & design activation can have on marketing impact and brand growth, with the ability to apply insights to real-world client challenges.
Strong business development skills, including the ability to identify client needs and translate them into actionable solutions.
Demonstrated thought leadership, with a clear point of view on packaging success and advertising strategy
Familiarity with sales processes and tools; hands-on experience in proposal development is essential.
Excellent communication and presentation skills, with the ability to influence senior stakeholders.
Bachelor’s degree required
Ability to travel to meet clients.

Nice To Haves

Master’s degree preferred but not mandatory.
Experience with NielsenIQ or equivalent data sets is an advantage.

Responsibilities

Drive Revenue Growth: Identify and activate opportunities to grow Pack & Design research adoption, supporting sales teams with strategic input and expertise. This involves developing and executing targeted activation plans to engage clients and win over their partnership in Pack & Design research.
Drive profitable growth – ensure appropriate cost to revenue
Strengthen Client Relationships: Act as a trusted advisor, helping clients understand how our Pack & Design capabilities can address their business challenges and deliver measurable impact. This includes the preparation of high-quality, high-value responses to RFIs and RFPs and other proposals - helping craft pitches that differentiate NielsenIQ in the market and remain laser-focused on meeting client goals.
Craft client engagement plans alongside Account Development /Business Partner teams
Amplify Product Value: Champion our Pack & Design solutions across internal teams and with clients: Ensuring stakeholders are equipped to confidently position and promote our offerings and showcasing impact through compelling success stories and thought leadership, including external articles and LinkedIn content. Always staying informed on evolving product capabilities and market challenges to maintain relevance and credibility.
Enable Team Collaboration: Share knowledge, insights, and best practices across teams to foster alignment, build capability, and support collective success. Help shape and energize team routines and knowledge via workshops and training sessions that build capability, spark engagement, and drive performance.

Benefits

Comprehensive healthcare plan (medical, Rx, dental, and vision).
Flexible spending accounts and a Health Savings Account (including company contributions).
Life and AD&D insurance.
401(k) retirement plan including company matching contributions.
Disability insurance.
Tuition Reimbursement.
Discretionary paid time off program and 11 paid holidays.
Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)
Industry-leading parental leave